DESN - Design
This course presents students with the tools to deal with visual materials in a knowledgeable and critical way and to obtain insight into the making and consuming of images. Students will use problem-solving and critical thinking skills to develop artistic solutions based on their understanding of basic concepts and principles of 2D design, in actual and digital formats. Students will also use experimentation and evaluation to develop awareness of their personal methodology and style within the paradigm of contemporary art concepts. Through critiques and oral presentations, this class will focus on improving oral communication skills using the art terminology that students learn throughout the semester.
Emphasizes fundamental principles and elements of organization in the visual art as they relate directly to volumetric and spatial forms. Prerequisite: Students without portfolio admission to the department with permission of the chair.
Studies color as a fundamental element in pictorial organization. Covers color systems, color contrast, tonality, color temperature, expressive use of color, color as a space-forming element, and the history and theoretical development of color. Prerequisites: ART 1110, ART 1120, and DESN 1210. Students without portfolio admission to the department with permission of the chair.
Stresses the importance of experimentation and flexibility in developing conceptual designs relative to product and audience requirement. Assignments encourage continuity of design and creative solutions to complex two-dimensional communication problems. Projects include booklets, catalogs, visuals for multipart advertising campaigns, and corporate identity design. Presents the steps in preparation for print reproduction. Prerequisites: ART 1120 and ART1220. Students without portfolio admission to the department with permission of the chair.
Introduces students to the tools, materials, and techniques used by professional designers to render comprehensive layouts. Projects provide the opportunity to explore conceptual development of content, ingenuity and control of design, and competence in the techniques and media used to render comprehensive layouts. Presents all steps in preparation for printing reproduction. Prerequisites: DESN 2280. Students without portfolio admission to the department with permission of the chair.
An introduction to systems and theories of signs and visual communications. Semiology and cultural artifacts: magazines, advertising, packages, and corporate and group identities. Prerequisite: Students without portfolio admission to the department with permission of the chair.
Presents the concepts and techniques in modern layout, pasteup, and graphics for publication. Covers production exercises using graphics materials to produce photo layouts, brochures, and ad layouts. Studies aesthetic and psychological effects of these techniques and applies these in critiques of student projects. Prerequisite: MEDC 1010.
Emphasizes display advertising and three-dimensional design projects. Includes projects on packaging, point-of-purchase display, and corporate module display. Prerequisites: DESN 2280. Students without portfolio admission to the department with permission of the chair. May be repeated for credit.
This course is an introduction to three-dimensional/structural packaging and product design. Course will focus on product development. Emphasis is on the application of graphic design elements to various types of products. In conjunction with design assignments, manufacturing processes, environmental issues, and techniques for presentations will be presented. Prerequisites: DESN 3270. Students without portfolio admission to the department with permission of the chair.
An introduction to the basic concepts in designing architecture. Students explore these concepts through the completion of small projects which deal with the composition of space. Historical precedents both traditional and modern will be discussed as evident ways of organizing space and objects in space. Specific architectural drawing and modeling techniques will be introduced as a means to communicate these ideas. Prerequisites: ART 1010, ART 1120, DESN 1220 and ARHS 2200. Students without portfolio admission to the department with permission of the chair.
Students develop their portfolios by completing a series of complex projects at a level of excellence appropriate to entering the professional world. Projects involve research and planning, concept proposals in rough and detailed form, and concern for budgetary restrictions. Emphasis is on visual communication of ideas. Prerequisites: DESN 3270 and ART 3280. Students without portfolio admission to the department with permission of the chair.
Studio work includes advanced practical exploration of design concepts. Students will participate in a simulated design studio, which will engage with actual clients both on and off campus. Research will engage considerations of client audience and communications theory. Prerequisite: admission to BFA in graphic design program.
Students design and lay out their portfolios for final presentation and marketing techniques. As the program overview, the final exam will consist of a successful professional presentation of the student's portfolio to the Art Department faculty and members of the professional design community. Prerequisite: ART 3900.
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