MEDC - Media Communications
Students learn the history, development, and impact of the mass media, including print, photography, film, radio, and television and digital media. The course focuses on communication theories and research, media systems, structure and ethics, the relationship between the media and society, and future directions in media communications.
Students learn the basics of writing for a number of applications as well as the style, structure, and techniques involved in journalism, scriptwriting, advertising, public relations writing, critical writing, writing for interactive and other emerging media.
Students learn the basic aesthetic principles involved in the production of visual media by analyzing the various audio and visual stimuli that become elements of photography, video, or film forms; their nature; how these elements function individually and together; how they may be used creatively; and how a viewer may perceive them. Students learn the aesthetics of light, color, space, time, motion, and sound. Prerequisite: EPMD 1000. (No longer offered at Webster Groves campus.)
Students learn to systematically decode, evaluate, and analyze information conveyed through the channels of mass communication. They learn the process, language, and effects of the media and develop a critical awareness of messages conveyed through channels of mass communications, as reflected in children's programming, advertising, journalism, and political communications.
Students learn the ethical considerations applied to journalism, broadcast journalism, photography, audio, film, video, interactive digital media, the internet, public relations, and advertising. Students learn to analyze the ethical dilemmas facing media professionals. Prerequisite: MEDC 1010.
Students participate in a series of informational interviews as a means of learning the characteristics, structure, and operations of media-related professional organizations. Attendance is required at an orientation and two seminars. Prerequisite: permission of the instructor.
This course extends and deepens the theoretical foundations and practical applications of the field of media literacy. Students become familiar with the significant developments by scholars in the field of media literacy and its historical and cultural context. They also explore the application of media literacy in various sectors, including education and media production. Prerequisite: MEDC 1630.
Students learn how media images and messages portray people of different races, genders, classes, faiths and sexual orientations and how those images impact our understanding of and attitudes toward those groups. Students also investigate the multiple ways that they have learned about cultural diversity through personal reflection, formal education, as well as the media.
These courses are offered periodically to feature topics in media and journalism not covered by regularly offered courses. Prerequisties may vary with the topic. May be repeated for credit if content differs.
Students learn how to use qualitative and quantitative media research methodologies, including content analysis, focus groups, and field research. The course provides strategies and methodologies for examining the process and impact of the media. Prerequisite: MEDC 1010.
Students learn the philosophy, process, problems, and potentials of communication across cultural boundaries by studying the interrelationships between communications and social, political, economic, and cultural factors that affect international communications. Cross-listed with INTL 3260. Students who take the course at the Webster Groves campus may also repeat it for credit if they also take it at an international campus.
Students learn the strategies and techniques employed in the design of multimedia presentations used in business, government, and education. Students learn the design of resource centers, libraries, and classrooms. Workshops on operation of digital cameras, audio-recording field equipment, and production equipment enable students to design their own instructional sight and sound presentations. Prerequisties: AUDI 1000 AND PHOT 1000.
Students learn the cultural aspects of international media communications; international advertising; international public relations; international communications as a political tool; international communications and cultural stereotypes; and media systems as a reflection of a country's cultural, political, and economic structures. Prerequisties may vary with topic. May be repeated once for credit, if content differs.
Students learn the relationship between the media and the issue of cultural diversity in the United States. Students consider media coverage of groups, including people of color, gays and lesbians, women, and ethnic groups. Students learn to apply a framework for examining the impact of media coverage of these groups on society, and explores issues related to the role and responsibilities of the media in this area. Prerequisite: MEDC 2800. May be repeated for credit, if content differs. Cross-listed with SPCM 3800.
Students learn how the medium of television affects human thinking and behavior within the context of American culture. Students investigate and study questions elicited through reading, discussion, and research. Prerequisite: MEDC 1010.
Students learn the social issues embedded in media literacy analysis by studying case studies, the operation of specific media, and significant developments in the field. Prerequisite: MEDC 1630. May be repeated for credit, if content differs.
Students learn the specifics of First Amendment freedoms and the laws that restrict or regulate the flow of information in American society, libel and privacy torts, information access problems, shield laws, broadcast regulation, copyright laws, and constraints on various means of communication, as well as basic principles of contracts within a variety of media fields. Junior or senior standing is advised.
This course applies the principles of media literacy to digital media, which includes interactive media, voice and image transmission devices, simulations, and video games. The course examines the technological characteristics of digital media as well as the impact of digital technology on content. The course also considers the impact of digital media on the individual and society and identifies strategies for the analysis of media messages. Prerequisite: MEDC 3190 or MEDC 5460 for graduate students.
Students learn specific methodologies in media research and design and implement a research plan. Topics vary and may include applied research in advertising and public relations or theoretical research including media literacy, content analysis, etc. Prerequisite: MEDC 3190 OR permission of instructor. May be repeated for credit if content differs.
This course offers an in-depth study of genres that appear in the media, such as reality shows, film noir, and the evening news. Students learn a range of approaches to the study of genre, including: formulaic, ideological, historical, cultural, and audience response analysis. Students conduct primary research on a particular genre using selected approaches. Prerequisite: MEDC 3190 or MEDC 5460 for graduate students.
Students learn the impact of media economics on content by studying media ownership patterns, such as state-run, state-owned, privately owned, and individually owned systems, and topics such as cross promotion, conflicts of interest, bottom-line programming decisions, and internal organizational/staffing decisions. Students study the recent concentration of media ownership. Other topics include: historical context, international trends, regulations, and issues of gender and diversity in ownership and management. Students will conduct primary research focusing on one of these topics.
Students learn the role of the media on the American political process. Topics include the history and evolution of political media, the role of the press and its influence on the political process, and how media strategies are created, developed, and produced. Political advertising campaigns are analyzed. Prerequisite: MEDC 1010 or MEDC 5000 for graduate students.
Students demonstrate proficiency in media literacy analysis by applying media literacy theories and research methods to conduct an in-depth media literacy analysis.
Prerequisties: media major, junior/senior standing AND permission of the instructor. May be repeated for credit, if content differs.
Provides an opportunity for seniors to demonstrate their proficiency in a selected area or media. The student assumes responsibility for the production of a project under the direction of a faculty member. Projects may include an exhibit or a thesis. Prerequisites: senior standing, acceptance into the major through portfolio review, and permission of the instructor. Students and their instructors must submit a proposal for the overview project for the approval of the department chair.
Advanced media literacy students consider issues related to media theory and criticism and learn how media literacy theories were developed and what these theories reveal about individual media. May include topics such as photographic theory and criticism or film theory and criticism. Prerequisite may vary with the topic. May be repeated for credit, if content differs.
Provides an internship placement that offers supervised professional experience in audio production, broadcast and print journalism, photography, public relations and advertising/marketing communications, interactive media, animation, video and film. In addition to field placement, students attend regular seminars and write observations and analysis of their internship experience, as well as complete assignments designed to help them make the transition from student to professional.
Prerequisties: Students generally do internships during the senior year after passing an initial portfolio review and must have permission of advisor and instructor. (Students may do multiple internships but may earn no more than a total of 8 credit hours for internships during their program at the University.)
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