Media Communications (BA)

School of Communications/Communications and Journalism Department

Program Description

The BA in media communications enables students to become familiar with several areas within the communications curriculum. Students may devise a concentration in the theory and history of media, or may combine work in two or more media (for example, journalism and photography, or advertising and public relations).

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Learning Outcomes

Successful graduates of this program will be able to:

  • interpret media messages;
  • communicate effectively in context;
  • demonstrate creative problem solving;
  • exhibit professional knowledge and skills.

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Portfolio Review Course Requirements

9 credit hours in the School of Communications in addition to MEDC 1010 and EPMD 1000

Degree Requirements

A minimum of 128 credit hours consisting of the following:

  • 48 required credit hours
  • Applicable university global citizenship or general education program hours
  • Electives

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Required Courses

  • EPMD 1000 Introduction to Media Production (3 hours)
  • MEDC 1010 Introduction to Mass Communications (3 hours)
  • MEDC 1050 Introduction to Media Writing
    -OR-JOUR 1030 Fundamentals of Reporting (3 hours)
  • MEDC 1630 Media Literacy (3 hours)
  • MEDC 2200 Ethics in the Media (3 hours)
  • MEDC 3190 Introduction to Media Research (3 hours)
  • MEDC 4100 The Law and the Media (3 hours)
  • MEDC 4620 Senior Overview
    -OR-MEDC 4950 Professional Media Practicum*

*Capstone Course (3 hours)
In addition, students must choose 6 credit hours from the following:SPCM 1280 Interpersonal Communication (3 hours)

  • MEDC 1500 Applied Media Aesthetics (3 hours)
  • MEDC 2800 Cultural Diversity in the Media (3 hours)
  • MEDC 3260 International Communication (3 hours)

Students must choose 3 credit hours from among the following courses:AUDI 1000 Audio Production I (3 hours)

  • PHOT 1000 Photo I
    -OR-PHOT 1010 Digital Basic Photography (3 hours)
  • INTM 1600 Introduction to Interactive Media (3 hours)
  • VIDE 1000 Introduction to Video Production (3 hours)
  • ADVT 1940 Introduction to Marketing Communications (3 hours)
  • JOUR 2410 Introduction to Radio-TV Journalism (3 hours)
  • SCPT 2900 Scriptwriting (3 hours)
  • PBRL 2920 Writing for Public Relations (3 hours)

Students also must take an additional 15 credit hours in courses offered by the School of Communications (or in courses offered by other Webster University schools and colleges which are required courses for School of Communications majors, such as MNGT 3500, MNGT 3510, MNGT 4510, BUSN 1200, COAP 2020, COAP 3010, and INTL 2030, etc.). At least nine of those 15 credit hours must be within a single area (for example, within public relations, or journalism, or photography, etc.), and of those 9 credit hours within a single area, six must be at the 3000 level or higher.**

**Students may petition to pursue a senior overview or internship in this area.

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