Media Literacy (BA)


School of Communications/Communications and Journalism Department

Program Description

Students of media literacy apply critical thinking skills in analyzing the source of much of our information: the media. The emphasis in media literacy consists of the following areas of study: an awareness of the impact of the media on the individual and society; an understanding of the process of mass communication; the development of critical approaches with which to analyze and discuss media messages; an awareness of media content as a “text” that provides insight into our contemporary culture and ourselves; an awareness of the depiction of diverse groups within a culture by the media; and the cultivation of an enhanced enjoyment, understanding, and appreciation of media content.

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Learning Outcomes

Successful graduates of this program will be able to:

  • demonstrate comprehension and knowledge of basic media literacy concepts;
  • use industry-standard terms and concepts in communicating media literacy ideas;
  • apply media literacy concepts to a variety of media;
  • express media literacy concepts and develop arguments in writing;
  • conduct original media literacy research;
  • analyze and synthesize media literacy concepts;
  • evaluate application of media literacy concepts.

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Portfolio Review Course Requirements

  • EPMD 1000 Introduction to Media Production (3 hours)
  • MEDC 1010 Introduction to Mass Communications (3 hours)
  • MEDC 1630 Media Literacy (3 hours)
  • MEDC 2630 Studies in Media Literacy (3 hours)
  • MEDC 3190 Introduction to Media Research (3 hours)

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Degree Requirements

A minimum of 128 credit hours consisting of the following:

  • 54 required credit hours
  • Applicable university global citizenship or general education program hours
  • Electives

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Required Courses

  • EPMD 1000 Introduction to Media Production (3 hours)
  • MEDC 1010 Introduction to Mass Communications (3 hours)
  • MEDC 1050 Introduction to Media Writing (3 hours)
  • MEDC 1630 Media Literacy (3 hours)
  • MEDC 2200 Ethics in the Media (3 hours)
  • MEDC 2630 Studies in Media Literacy (3 hours)
  • MEDC 2800 Cultural Diversity in the Media (3 hours)
  • MEDC 3190 Introduction to Media Research (3 hours)
  • MEDC 3900 Topics in Media Literacy (3 hours)
  • MEDC 4100 The Law and the Media (3 hours)
  • MEDC 4110 Digital Media Culture (3 hours)
  • MEDC 4190 Media Research Methodologies (3 hours)
  • MEDC 4620 Senior Overview*
    -OR-MEDC 4950 Professional Media Practicum (3-8 hours)
  • MEDC 4850 Seminar in Media Studies (3 hours)

*Capstone Course


A minimum of 12 credit hours must be chosen from the following:

  • MEDC 1500 Applied Media Aesthetics (3 hours)
  • VIDE 1000 Introduction to Video Production (3 hours)
  • SPCM 2600 Nonverbal Approaches to the Media (3 hours)
  • MEDC 3260 International Communication (3 hours)
  • MEDC 4500 Political Communications (3 hours)
  • MEDC 3850 Television: A Critical Study (3 hours)
  • MEDC 3900 Topics in Media Literacy (3 hours)
  • MEDC 4220 Genre Studies (3 hours)
  • MEDC 4440 Patterns of Media Ownership (3 hours)
  • JOUR 4500 Media Criticism for Publication (3 hours)
  • MEDC 4950 Professional Media Practicum (3 hours)

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