Marketing (MA)


2015-2016 GRADUATE STUDIES CATALOG

Effective 1 June 2015 through 31 May 2016

Please see the Graduate Catalog Archives for PDF versions of past catalogs.




This program offered by Walker School of Business & Technology

Program Description

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

This program is offered at the St. Louis home campus and at select U.S and international campuses. Please see the Campus Locations section of this catalog for a list of campuses where this program is offered.

acbsp logoThe Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MA, MS, and doctoral programs in the Business and Management departments.

Learning Outcomes

  • Students will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
  •  Students will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
  •  Students will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Program Curriculum

The 37 credit hours required for the master of arts (MA) or the 49 credit hours required for the master of business administration (MBA) must include the following courses for a major/emphasis in marketing:

  • MRKT 5000 Marketing (Requisite Course) (3 hours)
  • MRKT 5800 Sales Management
    or MRKT 5890 Marketing Statistics (3 hours)
  • MRKT 5920 Marketing Channel Management (3 hours)
  • MRKT 5940 Promotional Management (3 hours)
  • MRKT 5960 Marketing Management (3 hours)
  • MRKT 5970 Marketing Research (3 hours)
  • MRKT 5980 International Marketing (3 hours)
  • MRKT 6000 Integrated Studies in Marketing (3 hours)
  • WSBT 5000 Career Success for the 21st Century (1 hour)

In addition, the student chooses elective courses offered in this major and/or from the program curricula of other George Herbert Walker School of Business & Technology majors.

If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another George Herbert Walker School of Business & Technology major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors.

Admission

Students who are interested in applying to this degree program should see the Admission Section of this catalog for general requirements.

Send all admission materials to:

Office of Admission
Webster University
470 E. Lockwood Ave.
St. Louis, MO 63119