Professional Writing (BA)


2016-2017 UNDERGRADUATE STUDIES CATALOG

Effective 1 June 2016 through 31 May 2017

Please see the Undergraduate Catalog Archives for PDF versions of past catalogs.

This program is offered by School of Communications/Communications and Journalism Department

Program Description

Students who major in Professional Writing will complete a core of 27 hours that will ground them in the principles of writing for several forms and disciplines and then will choose a specific area of focus, which will allow them to acquire depth in that discipline. The program will prepare them to work as writers for corporations, non-profit organizations, or as independent contractors for print and digital publication, in strategic or business communications and in content marketing, among other pursuits.

Learning Outcomes

Students who graduate with a major in professional writing will:

  • Analyze effective models of work in several genres to understand the role of audience and purpose in writing
  • Demonstrate the ability to produce work appropriate for several genres
  • Produce work adapted for specific audiences and purposes
  • Produce writing that follows accepted standards of grammar and usage

Degree Requirements

A minimum of 128 credit hours consisting of the following:

  • 39 required credit hours
  • Applicable University Global Citizenship Program hours
  • Electives

Required Courses

  • ADVT 1940 Introduction to Marketing Communications (3 hours)
  • INTM 2000 Writing for Interactive Media (3 hours)
  • JOUR 1030 Fundamentals of Reporting (3 hours)
  • MEDC 1050 Introduction to Media Writing (3 hours)
  • PBRL 1010 Fundamentals of Strategic Communications (3 hours)
  • SCPT 2900 Scriptwriting (3 hours)
  • WRIT 2090 Writing in the Workplace (3 hours)
  • WRIT 2400 Introduction to Professional Writing (3 hours)
  • MEDC 4950 Professional Media Practicum (3 hours)
    or MEDC 4620 Senior Overview (3 hours)

Students must also choose an area of concentration in which they will complete 12 hours in one of the following disciplines (beyond the courses in the core): ADVT, JOUR, PBRL, SCPT, WRIT. (Note: students who elect WRIT as their concentration must take WRIT 3100, WRIT 3300, WRIT 3400 and WRIT 4200.) At least nine of those twelve hours in the concentration must be at the 3000- or 4000-level.

Students must complete a portfolio review and may submit to a review once they have completed at least 15 hours in the major.