Professional Writing (BA)


2019-2020 DRAFT UNDERGRADUATE STUDIES CATALOG

Effective 1 June 2019 through 31 May 2020

Please see the Undergraduate Catalog Archives for PDF versions of past catalogs.


This program is offered by the School of Communications/Communications and Journalism Department, and is only available at the St. Louis home campus.

Program Description

Students who major in professional writing will complete a core of 27 hours that will ground them in the principles of writing for several forms and disciplines. Then they will choose a specific area of focus, which will allow them to acquire depth in that discipline. The program will prepare students to work as writers for corporations, nonprofit organizations or as independent contractors for print and digital publication, in strategic or business communications and in content marketing, among other pursuits.

Learning Outcomes

Successful graduates of this program will:

  • Analyze effective models of work in several genres to understand the role of audience and purpose in writing.
  • Demonstrate the ability to produce work appropriate for several genres.
  • Produce work adapted for specific audiences and purposes.
  • Produce writing that follows accepted standards of grammar and usage.

Degree Requirements

A minimum of 128 credit hours consisting of the following:

  • 39 required credit hours
  • Applicable University Global Citizenship Program hours
  • Electives

Required Courses

  • ADVT 1940 Introduction to Marketing Communications (3 hours)
  • INTM 2000 Strategic Writing for Interactive Media (3 hours)
  • JOUR 1030 Fundamentals of Reporting (3 hours)
  • MEDC 1050 Introduction to Media Writing (3 hours)
  • PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3 hours)
  • SCPT 2900 Scriptwriting (3 hours)
  • WRIT 2090 Writing in the Workplace (3 hours)
  • WRIT 2400 Introduction to Professional Writing (3 hours)
  • MEDC 4950 Internship (3 hours)
    or MEDC 4620 Senior Overview/Thesis (3 hours)

Students must also choose an area of concentration in which they will complete 12 hours in one of the following disciplines (beyond the courses in the core): ADVT, JOUR, PBRL, SCPT, WRIT. (Note: students who elect WRIT as their concentration must take WRIT 3100, WRIT 3300, WRIT 3400 and WRIT 4200.) At least nine of those twelve hours in the concentration must be at the 3000-level or 4000-level.

Students must complete a portfolio review and may submit to a review once they have completed at least 15 hours in the major.