Sports Communication (BA)


2016-2017 UNDERGRADUATE STUDIES CATALOG

Effective 1 June 2016 through 31 May 2017

Please see the Undergraduate Catalog Archives for PDF versions of past catalogs.

This program offered by School of Communications/Communications and Journalism Department

Program Description

The many manifestations of sports constitute a large and growing industry with an expanding need for professional communicators stretching across--children's after school activities, adults' exercise, leisure, gym classes, and amateur leagues, the high school, college, and professional leagues that fill stadiums, newspaper columns, talk radio, and television channels, retail sporting goods, video games, fantasy sports, and sports betting.

This major will prepare students for those professional roles and to be critically reflective audience participants. The Sports Communication degree explores the various aspects of the sports industry, focusing on communication strategies and media. The program provides a unique balance of theory and practice that spans the breadth of sports cultures. The sports communication curriculum also frames core and elective coursework in a way that builds a solid foundation with flexibility for the pursuit of individual interests within sports fields.

The combination of a broadly framed curriculum and a senior capstone internship or thesis project equips students for a variety of careers as professional sports communicators.

Learning Outcomes

Successful graduates of this program will be able to:

  • demonstrate an understanding of the academic field of sports communication;
  • communicate effectively about sports and related matters as they pertain to specific audiences and sports-related contexts; and
  • apply communication skills as they connect multiple areas of sports communication in discussion, analysis, and/or the creation of academic and professional work.

Degree Requirements

A minimum of 128 credit hours consisting of the following:

  • 45 required credit hours
  • Applicable University Global Citizenship Program hours
  • Electives

Required Courses

  • EPMD 1010 Introduction to Media Production for Journalism (3 hours)
  • SPCM 1040 Public Speaking (3 hours)
  • MEDC 1050 Introduction to Media Writing (3 hours)
    or JOUR 1030 Fundamentals of Reporting (3 hours)
  • SPTC 1800 Sports Communication (3 hours)
  • ADVT 1940 Introduction to Marketing Communication (3 hours)
    or PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3 hours)
  • MEDC 2200 Ethics in the Media (3 hours)
  • MEDC 3190 Introduction to Media Research (3 hours)
  • ADVT 3200 Sports Marketing Communication (3 hours)
  • ECON 3737 The Business of Sports (3 hours)
  • SPTC 4100 Culture of Sports and Society (3 hours)
  • MEDC 4100 Law and the Media (3 hours)
  • SPTC 4600 Sports Media Strategies (3 hours)
  • MEDC 4950 Professional Media Internship (3 hours)
    or MEDC 4620 Senior Overview (3 hours)

In addition, a minimum of 6 credit hours must be chosen from the following:

  • BUSN 4747 Sports Operations and Logistics
  • FTVP 1000 Introduction to Film, Video, and Television Production
  • JOUR 4050 Sports Reporting
  • PBRL 4050 Special Events
  • PBRL 4300 Crisis Communications Management
  • PBRL 4800 Media Relations
  • SPTC 3200 Communicating Baseball
  • SPCM 3500 Presentations for Media Professionals

Areas of Study

Although any combination of these courses can be taken to fulfill the degree requirements, courses can be grouped by areas for students who want to focus on a particular aspect within sports communication.

Journalism

  • FTVP 1000 Introduction to Film, Video, and Television Production (3 hours)
  • JOUR 1030 Fundamentals of Reporting (3 hours)
  • ADVT 1940 Introduction to Marketing Communication (3 hours)
    or PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3 hours)
  • JOUR 4050 Sports Reporting (3 hours)

Production

  • FTVP 1000 Introduction to Film, Video, and Television Production (3 hours)
  • MEDC 1050 Introduction to Media Writing (3 hours)
  • ADVT 1940 Introduction to Marketing Communication (3 hours)
    or PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3 hours)
  • SPCM 3500 Presentations for Media Professionals (3 hours)

Marketing

  • MEDC 1050 Introduction to Media Writing (3 hours)
  • ADVT 1940 Introduction to Marketing Communication (3 hours)
  • PBRL 4050 Special Events (3 hours)
  • PBRL 4300 Crisis Communications Management (3 hours)
  • BUSN 4747 Sports Operations and Logistics (3 hours)

Sports Information

  • PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3 hours)
  • MEDC I 050 Introduction to Media Writing (3 hours)
  • JOUR 4050 Sports Reporting (3 hours)
  • PBRL 4300 Crisis Communications Management (3 hours)
  • BUSN 4747 Sports Operations and Logistics (3 hours)
  • PBRL 4800 Media Relations (3 hours)

Theory/Education

  • MEDC 1050 Introduction to Media Writing (3 hours)
  • ADVT 1940 Introduction to Marketing Communication (3 hours)
    or PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3 hours)
  • SPTC 3200 Communicating Baseball (3 hours)
  • BUSN 4747 Sports Operations and Logistics (3 hours)