Elza Ibroscheva | Webster University

Elza Ibroscheva

head shot Elza IbroschevaPosition

Associate Dean
Professor, International Advertising

Home Campus

St. Louis (Webster Groves)


Dean's Office

Areas of Expertise and Research

  • International communication
  • Gender and communication
  • Media stereotypes
  • Advertising and the #MeToo movement
  • New media and design
  • Bulgarian media


PhD, Mass Communications and Media Arts, Major field: International communication, media theory, and cultural studies;
College of Mass Communication and Media Arts at Southern Illinois University at Carbondale - 2005

MA, Print journalism and International Communications; School of Journalism; College of Mass Communication and Media Arts at Southern Illinois University at Carbondale - 1999

BA, Journalism and Mass Communication; American University in Bulgaria -1997

Professional Experience

Dr. Elza Ibroscheva is the associate dean of the School of Communications. Prior to coming to Webster University, she was professor and chair of the Department of Mass Communications at Southern Illinois University Edwardsville.

Media Coverage and Publications

ComPol: The Journal of Political Communication Association of Italy
#ImWithHer: Hillary Clinton's Strategic Use of Twitter During the 2016 Presidential Campaign

Footwear News
The New Corporate Dilemma: How Firms Can Balance Silence, Transparency & Action in the #MeToo Era
The End of an Era: How the #MeToo Movement is Raining On Advertising's 'Sex Sells' Parade

Why Are Men So Afraid of Skin-Care Products?

View: Journal of European Television History and Culture
East Meets West: The Cultural History of Television in Bulgaria

Webster Today
Ibroscheva On Marketing Stereotypes

Ibroscheva on Angela Merkel's Roots

Communications Students Engage With Schools, Incubator in Gorlok Speaker Series
Ibroscheva on #MeToo Influence on Marketing
Ibroscheva on Bulgarian TV History, Clinton's Twitter
Elza Ibroscheva Named School of Communications Associate Dean

Contact Information

Office phone: 314-246-7920
Email or elzaibroscheva@webster.edu

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 Updated 3/2019