Sally Howald | Webster University

Sally Howald

Sally HowaldPosition

Associate Professor; Advertising and Marketing Communications


Communications and Journalism

Home Campus

St. Louis (Webster Groves)

Courses Taught

ADVT 1940 Introduction to Marketing Communications
ADVT 2550 Creative Strategies for Advertising
ADVT 2910 Writing for Advertising
ADVT 4910 Advertising  Campaign Production
ADVT 5501 Creative Planning and Strategy in Advertising
MEDC 5500 Professional Seminars.


MA, Media Communications, Webster University; BS, English, Washington University.

Professional Experience

Creative Director, Turec Advertising, responsible for writing and producing ad campaigns for a large variety of retail clients; and Course Developer/Writer, ShearTech in charge of designing and writing online educational courses for professional career training on the topics of marketing communications and branding.

Teaching Philosophy

"My goal is to generate passion — passion for marketing communications and lifelong learning. I love to see the light go on when students discover a career that will challenge them for a lifetime. Words that describe my teaching style are: participatory, fun and "real world." Through experiential assignments, students solve problems, role-play and explore more than one right answer. We can all learn from each other. In fact, students occasionally teach the class."


Howald is the faculty advisor for the university's Marketing Communications Club (MCC). This club helps students to bridge the gap between college and the professional world by networking with advertising professionals, attending conferences, touring ad agencies, and participating in social events. With teaching experience in Thailand and the Netherlands, Howald also is a strong advocate of students studying at Webster's international campuses.


Webster Today
Alumnus Wins Two Cannes Lion Awards for Oreo Super Bowl Tweet
Communications Portfolio Review Process
Oreo's Super Bowl Score had Webster Alum Connection
Jan. 2012 Service Anniversaries
Campus Happenings

School of Communications RSS Feed
The Tweet that Roared
Celebrate National Oreo Day and Dunk to Roberto Salas

Webster World
Alumna Puts Education to Work in Germany

Contact Information

Office phone 314-246-8629


MCC logo

Marketing Communications Club

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