Celebrate National Oreo Day and Dunk to Roberto Salas
March 6 is National Oreo® Day. That brings to mind the recent industry acclaim and social media buzz Oreo® started with a tweet during the Super Bowl blackout. School of Communications (SOC) alumnus Roberto Salas was part of the creative team at 360i working with Oreo® that made it possible. In his honor, have an Oreo® today and dunk to his success!
Read "Oreo’s Super Bowl Score had Webster Alum Connection" here.
Associate professor Sally Howald recalled Salas as a member of the competitive ad campaign class (ADVT 4910 Advertising Campaign Production) that placed second in the nation the year he competed. In the class, students serve as part of an advertising team, produce an integrated communications plan, and compete against teams from other universities in the American Advertising Federation (AAF) National Student Advertising Competition. Howald described Salas as “a talented student who was passionate about graphic design.” Salas acknowledged Sally Howald and SOC advisory board member Charlie Claggett as mentors and attributed part of his career success to his Webster education.
Roberto Salas graduated from Webster University’s School of Communications in 2006 with a BA in advertising and marketing communications. Shortly after graduation, he went to Miami Ad School to continue his studies. He is currently the art director at 360i in New York.
The Webster University School of Communications prepares students in three academic departments to excel as skilled professionals in the global communications field. The School provides a hands-on approach to learning that is grounded in the University’s liberal arts foundation and commitment to global education. Sixteen undergraduate programs, five graduate degree programs and 12 minors cover the wide array of communications specialties and are taught by faculty who are theorists and practitioners. Students work with professional-grade media equipment, take courses at Webster’s U.S., European and Asian campuses, participate in robust field experiences and internships, and, along with faculty and alumni, are routinely recognized for their professional accomplishments.
With its home campus in St. Louis, Webster University (www.webster.edu) is the only Tier 1, private, non-profit U.S.-based university providing a network of international residential campuses. Founded in 1915, Webster University’s campus network today includes metropolitan, military, online and corporate locations around the world, as well as traditional residential campuses in Asia, Europe and North America. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.