Rothenbuhler Speaks about DVR Usage and Effects
Eric Rothenbuhler, dean of the School of Communications at Webster University, appeared in a segment on KSDK, the local NBC affiliate, on May 14, 2013.
In the segment, newscaster Art Holliday was exploring Nielsen data that suggests St. Louis area viewers are the biggest users of digital video recorders (DVRs). Rothenbuhler spoke briefly about the effects of the DVR on the audience experience and how that, in turn, affects the business model of television.
The Webster University School of Communications prepares students in three academic departments to excel as skilled professionals in the global field of communications. The School provides a hands-on approach to learning that is grounded in the University's liberal arts foundation and commitment to global education. Sixteen undergraduate programs, five graduate degree programs and 12 minors cover the wide array of communications specialties. They are taught by faculty who are theorists, artists, and practitioners. Students work with professional-grade media equipment, take courses at Webster's U.S., European and Asian campuses, participate in robust field experiences and internships, and, along with faculty and alumni, are routinely recognized for their professional accomplishments.
With its home campus in St. Louis, Webster University (www.webster.edu) is the only Tier 1, private, non-profit U.S.-based university providing a network of international residential campuses. Founded in 1915, Webster University's campus network today includes metropolitan, military, online and corporate locations around the world, as well as traditional residential campuses in Asia, Europe and North America. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.