School of Communications Student-Produced Video Goes Viral

Students in the Webster University School of Communications have achieved a rare feat–they have produced a video that has gone viral. Students in Aaron AuBuchon's course VIDE 4500 ProSeminar Video Production (Production House) produced "Make Your Life Better by Adopting," for the nonprofit organization Tenth Life Cat Rescue. Students in Adam Frick's course AUDI 4500 Soundtracks for Visual Media scored it.

AuBuchon said he was excited to do the project for Tenth Life Cat Rescue. "There's a lot of awareness out there for places like Stray Rescue–they don't do a lot for cats. We wanted to do something to create more awareness on the cat side."

AuBuchon's Production House classes are intended to include a community service component, and in speaking with him, his commitment to maintaining this component and his passion for the work are obvious. When speaking about creating videos to help nonprofit organizations, he said, “It's important that we instill (in students) the idea that they literally can change lives with the work they do.”

Aaron AuBuchon's prior Production House classes have produced videos for nonprofit organizations such as Almost Home, Foster and Adoptive Care Coalition, and Springboard.

Elizabeth Frick, executive director of Tenth Life Cat Rescue and wife of Adam Frick, had a clear vision for the video and a completed script before she approached AuBuchon and Webster University about working with Tenth Life. Even so, it took about a year for the students to complete the project.

In contrast to its lengthy production time, people started noticing and sharing the video within days of its release. Since then, it has been posted on AdWeek, Huffington Post, and dozens of other sites. The video has been shared on sites in New Zealand, Mumbai, and Asia. It has received widespread acclaim as a parody on infomercials, and it has made a few top 10 best pet adoption lists.

The student-produced video "Make Your Life Better by Adopting" has been described as funny, adorable, weird, and clever. One site has hailed it as “probably the best cat adoption video you'll see today.”

Several other trending news sites and aggregators featured the video temporarily, which extended its reach even further. Some of those sites include TVBalla, SportBalla, LegalProNews, NewsSilo Breaker, eWallstreeter, In-a-Gist, i4u News, and the Times of Mumbai.

After watching it, Gary Ford, professor of public relations in the School of Communications, said that he is not surprised at the success of the video. “It's a use of video for community service; cat videos are very popular right now; it's very well-produced; it's humorous; and it's for a good cause. I'll be anxious to see the type of support it generates (for Tenth Life).”

In addition to the online coverage, Aaron AuBuchon, assistant professor of video production; Sean Nielsen, a student from the Production House class; Suki Peters, the actress featured in the video; and Elizabeth Frick, executive director of Tenth Life Cat Rescue; were interviewed on the John and Kane Show on Indio Radio.com on September 11, 2013. A podcast of the interview will be available in the future.

While the student-produced video has been very popular online, its ultimate success will be measured by the awareness and brand recognition it creates for the nonprofit organization Tenth Life Cat Rescue and the number of cats adopted as a result.

Associate professor of nonprofit leadership in the George Herbert Walker School of Business Barrett Baebler explained that when it comes to marketing “the most important thing for nonprofits is getting their story out there. Then the question becomes, are they engaging their intended audience?”

Watch "Make Your Life Better by Adopting" for yourself and see what all of the buzz is about. If you like it, share it with your friends.

 

The following is a partial list of websites that feature the Webster University School of Communications/Tenth Life Cat Rescue video collaboration.

AdWeek
Great Parody Infomercial Says a Cat Will Solve All Your Irritating Problems Call Now!

Buzzfeed
Sept. 8, 2013 Best Pet Adoption Videos, #5
Funny Infomercial style spot for Tenth Life Cats. “Extra sticky poop…”

Huffington
Post
HuffPost Good NewsTenth Life Cats Infomercial Tells You How to Fix Your Life...Adopt a Cat!
HuffPost TV Tenth Life Cats Infomercial Tells You How to Fix Your Life...Adopt a Cat!
HuffPost Cats Tenth Life Cats Infomercial Tells You How to Fix Your Life...Adopt a Cat!
HuffPost College Tenth Life Cats Infomercial Tells You How to Fix Your Life...Adopt a Cat!
HuffPost Green Tenth Life Cats Infomercial Tells You How to Fix Your Life...Adopt a Cat!
HuffPost Impact Tenth Life Cats Infomercial Tells You How to Fix Your Life...Adopt a Cat!

The St. Louis Egotist
Webster Students Make Parody for @TenthLifeCats: Goes Viral

MSN Now
9/2/2013 Cute animal shelter ad sells the highs and lows of cat ownership

Y98
Guy's Kitten Video of the Day: Make Your Life Better By Adopting A Cat!

Tiger Tails Foods
Adopt a Cat and Your Life Will Make Sense

Fox2 Now
8/28/13 My Neighborhood: Downtown 10th Life's cat rescue PSA is a purrrfect mix of funny and weird

Boing Boing
8/30/13 The Best Cat Adoption Video

Crapasaurus.com

8/30/13 Cat Adoption Commercial Tells You Why You Should/Shouldn't Adopt a Cat

Jezebel

9/1/13 Cat Adoption Ad Paints a Sad, Lonely Picture of Pre-Cat Life

Life With Cats
Make Your Life Better: Adopt a Cat

Miss Cellania
9/1/13 Tenth Life Cat Adoption Ad

Mother Nature Network (MNN)
9/4/13 Tired? Stressed? Fix Your Life By Adopting a Cat

Neatorama

Tenth Life Cat Adoption Ad

StopPress NZ

Crazy Cat Lady

Regator
Tenth Life Cats Infomercial Tells You How To Fix Your Life.. Adopt A Cat! (VIDEO)

Laughing Squid

Cat Adoption Ad Parodies Infomercial Tropes

Celebritynewsie

Tenth Life Cats Infomercial tells you How to Fix your Life...Adopt a Cat (VIDEO)

Forces of Geek
Tired of Cleaning Up your Own Vomit? Perhaps You're Ready for Cat Adoption (Commercial)

Nothing to Do With Arbroath
Probably the Best Cat Adoption Commercial You'll See Today

Daily of the Day

Compelling Reasons Why You Should Adopt a Cat

Webster Today
Communications Students Create 'Buzz' With Tenth Life Video Production
Cat PSA Buzz Grows
Communications on their Viral Video

School of Communications RSS Feed
Webster University School of Communications Class Video for Local Nonprofit an Internet Hit

The Webster University School of Communications prepares students in three academic departments to excel as skilled professionals in the global field of communication. The School provides a hands-on approach to learning that is grounded in the University's liberal arts foundation and commitment to global education. Sixteen undergraduate degree programs, five graduate degree programs, 13 minors, and 14 certificates cover the wide array of communication specialties. They are taught by faculty who are theorists, artists, and practitioners. Students work with professional-grade media equipment, take courses at Webster's U.S., European and Asian campuses, participate in robust field experiences and internships, and, along with faculty and alumni, are frequently recognized for their academic and professional accomplishments.

With its home campus in St. Louis, Webster University (www.webster.edu) is the only Tier 1, private, non-profit US-based university providing a network of international residential campuses. Founded in 1915, Webster University's campus network today includes metropolitan, military, online and corporate locations around the world, as well as traditional residential campuses in Asia, Europe, Africa, and North America. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.