Media Academy Interactive Sessions | Webster University

Media Academy Interactive Sessions


 




Finding and Navigating that First Job
Chris Archer, Senior VP and John Culliton, Senior VP Smith Geiger
High-impact role-playing session(s) on real life workplace scenarios. First job, difficult discussions in creative environments. How would you respond in real time?
Offered at 9 a.m. in Sverdrup Hall

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Making Local News Relevant Again

Sean McLaughlin, VP News, EW Scripps Company
After decades of remaining nearly the same, finally meaningful change is taking place in the local news landscape. Less importance is being placed on gratuitous live shots from minor and often irrelevant new stories, with resurgence in the importance of quality journalism, enterprise and investigative reporting. This fundamentally changes the skill set reporters will need coming into the business going forward. We will discuss this, show examples of quality work, and practice putting it into action.
Offered at 10 a.m. in Sverdrup Hall

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From Concept to Screen: How an Idea Becomes a Reality TV Show
Jeff Keane, Founder and CEO, Coolfire Media
Students will get a glimpse inside the walls at Coolfire Studios to learn the inner-workings of our original entertainment division. More specifically, they will be briefed on the process we utilize when creating, developing and executing ideas in non-scripted television.
Offered at 10 a.m. and 11 a.m. in Sverdrup Hall

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Become a Social Media Super Star!
Andrew Finlayson, Executive VP, SmithGeiger
It is often said that to succeed today you need to build your personal brand. One of the most powerful ways to show who you are to the world is through social media. But how do you build your social media following? Andrew Finlayson, the EVP of Digital and Social Media Strategies for SmithGeiger, an international research and consulting company, will share the insights he has learned from working with leading celebrities and programs including Jimmy Kimmel Live. In an action packed hour, see what you can do today to become a social media star.
Offered at 10 a.m. and noon in Sverdrup Hall

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Shaping and Selling Your Story
Lindsey Slaby, Founder and CEO, Sunday Dinner
An active workshop that walks through exercises around how you communicate your story and what you do to a potential client or new prospective position. This is ideal for someone who wants to start a new business in the creative field and is looking to explore how to position and communicate his or her offering.
Offered at 10 a.m. in Sverdrup Hall

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Attracting Millennials to Legacy Media and New Forms of Content
Jacques Natz, Senior, VP and Senior Consultant, SmithGeiger and Jacques Natz, Gray Television KYTV Springfield, Mo.,, Marketing Director
SmithGeiger senior VP and senior consultant Jacques Natz  and Gray Television KYTV Springfield, Mo., marketing director Spencer Ernst engage session participants to come up with innovative and effective ways to reach millennials on multiple media platforms ahead of and during threatening or severe weather. 
Offered at 10 a.m. in Sverdrup Hall

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Ethics, Decision-Making and Integrity in an Era of Fake News
John Culliton, Senior VP, SmithGeiger
What should news organizations do in 2019 to be fair, keep the public trust, and curb the feeling that news is "fake"?
A reporter gets thrown out of the White House, anonymous sources do editorials, the President attacks journalists as the "enemy of the people." It all seems out of control. Is it all ok? Or should things be different—be better? These are questions we'd like you to ask yourself. We take on specific cases in the news and ask what would you do?
Offered at 11 a.m. in Sverdrup Hall

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Meeting the Needs of an Evolving Audience
Seth Geiger, President and Co-Founder, SmithGeiger
Offered at 11 a.m. in Sverdrup Hall

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Sequential Art and Storytelling: The Foundation of Content Marketing

Chip Schafer, President, Lion Forge Labs, and Lauren Steinhoff, Marketing Manager, Lion Forge Labs, Media Development, Lion Forge Comics
Today's companies are invested in creating more unique, diverse and memorable content for their messaging. Combining a visual narrative with the written or spoken word increases content engagement, creates empathy with your topic, and bolsters message retention. Learn how a visual narrative (like comics, animation, or gaming) is the next wave of content marketing, and how developing your own "origin story" helps you stand out when pursuing career opportunities.
Offered at 11 a.m. in Sverdrup Hall

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How to Have Your Story Seen Across Multiple Platforms

Chris Archer, Senior VP, SmithGeiger
Your amazing content is primed, polished and ready for the world to see. But wait a minute. Where are the eyeballs? The six things you must consider before pressing the "Publish" button.
Offered at noon in Sverdrup Hall

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Ethical Communications in the Age of Photoshop and Facebook
Dave Senay, former CEO, FleishmanHillard and Mark Sableman, Partner, Thompson Coburn
How do professionals create trust and credibility in a digital media world? We'll discuss ethics and professionalism in connection with recent events, with examples of photo and video editing.
Offered at noon in Sverdrup Hall 

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