Media Academy Interactive Sessions | Webster University

Media Academy Interactive Sessions


Big Data: Watching Audiences Watching Us
Offered at 11 a.m. in the East Academic Building


Fast, First & Flexible: Running a Real-Time Media Company

Don’t let your consumers leave you behind! Learn the 5 key needs to run a real-time media company in 2018 and beyond, with real-world examples of big hits, and major misses in this rapidly evolving landscape. 
Offered at 9 a.m. and 10 a.m. in the East Academic Building



First Is Desired, Right is Required! Keeping Ethics in Journalism
In a never ending news cycle fueled by tweets, fake news and attacks on the media… it’s never been more important to get the story right… to be fair… to focus on facts…. to present unbiased, relevant and transparent coverage. In this session we’ll explore how easily a mistake can be made, how dangerous that can be to a trusted news organization and steps we can take to keep the ethics in journalism and remain trusted sources for our audiences.
Offered at 9 a.m. and noon in the Library



From Concept to Screen: How an Idea Becomes a Reality TV Show
Students will get a glimpse inside the walls at Coolfire Studios to learn the inner-workings of our original entertainment division. More specifically, they will be briefed on the process we utilize when creating, developing and executing ideas in non-scripted television.
Offered at 9 a.m. and 11 a.m. in the East Academic Building



From Issue to Story: How to Craft Compelling Narratives Around Social Issues That Matter
Offered at 10 a.m. and noon in the East Academic Building


How to Get Hired and Why You Will Want To
Some helpful tips on getting hired and noticed in the interview process. Then a look at some of the new technologies on the horizon that will make your career exciting. Plus some time for Questions and Answers, students can ask anything they like about the above, or areas they are curious about concerning media.
Offered at 9 a.m. and noon in the University Center



How to Have Your Story Seen Across Multiple Media and Platforms
An interactive content workshop: Present students with a list a news stories. They decide which ones they would cover, and plan out a strategy for presenting them on different platforms: TV, Web, App, Facebook, Instagram, etc. Then we discuss what makes each platform unique and how journalism and local news is changing.
Offered at 10 a.m. and 11 a.m. in the University Center



Leading Through Change
Offered at 10 a.m. and 11 a.m. in the Library


Local Media Brand and Marketing in a Fragmented Media World
Trust & Accuracy have always been important components for journalism brands. Now it’s more important than ever. For local TV news stations, it’s not as easy to achieve reach and frequency goals as in years gone by. We will explore how local media are presenting brand and topical marketing messages in a fragmented media world.
Offered at 9 a.m. and 11 a.m. in the University Center


The Evolution of Media Consumption: Understanding and Engaging Your Target Audience
Most workshop leaders will ask you to put away your smartphones for their sessions, but not us! You will need your smartphones to participate in this interactive workshop, which will focus on better understanding and engaging your target audiences. The consumption habits and behaviors of news consumers have changed dramatically over the last year, since almost 90% of people get news and information from their mobile devices. This workshop will share insightful research and data about the Scripps targeted news consumers and how they feel about local news content. We will share strategies and tactics that are currently being executed by our TV stations, give you the opportunity to interact with the data and ask you to provide feedback on the creative marketing elements produced by our Scripps stations.
Offered at 10 a.m. and 11 a.m. in the University Center


Trust in News: The Most Important Topic in Media Today
Disintegrating trust in media threatens journalism on all levels and along with it the media business and our democracy. Using SmithGeiger research combined with an extensive review of related studies, Andrew Finlayson, EVP of digital and social strategy at SmithGeiger will confirm that immediate action must be taken. In a very practical and hands on approach, Finlayson will show how content creators can follow very specific steps to grow, retain, rebuild and monetize trusted content…a must attend session for anyone who cares about the future of digital news and the communities that depend on truth driven story-telling.
Offered at 10 a.m. and noon in the University Center

Register for Interactive Sessions