Media Academy Presenter Bios | Webster University

Media Academy Presenter Bios



Sessions: Finding and Navigating that First Job
How to Have Your Story Seen Across Multiple Platforms

headshot Chris ArcherCHRIS ARCHER
Senior Vice President and Senior Strategist

Chris Archer joined SmithGeiger in 2010, where he coaches and consults for dozens of major media companies and executives across the country. Change and evolution are constants in his career. Archer led the unprecedented combination of the CBS, NBC, and Independent television stations as part of the Hawaii Shared Services Agreement in late 2009 – a model that would then be used in various other markets around the country.

Before his work in Hawaii, Chris spent nearly a decade at KRON-TV in San Francisco, starting during its NBC era. With the internet in its infancy, he helped the station transition away from its long-time NBC affiliation, while pioneering several early digital initiatives. Chris then led his team through one of the industry's first video journalist deployments, training his large staff to work in what has become a model for other newsrooms across the country.

When not traveling for work, Chris loves spending time with his wife and two daughters in his native San Francisco Bay Area. Chris graduated from the University of California at Berkeley.




Sessions: Finding and Navigating that First Job
Ethics, Decision-Making and Integrity in an Era of Fake News

Lec Coble head shotJOHN CULLITON
Senior Vice President

John Culliton, through his 20 years of experience as a major market TV general manager, news director, and a new media entrepreneur, brings a multi-dimensional expertise to SmithGeiger clients. He served as VP and GM of KCBS in Los Angeles, the ABC affiliate in Phoenix, and one of the nation's most noted TV stations, WCCO in Minneapolis. He received national attention for being bold, colorful, and successful—balancing the entertainment qualities of television with relevant, award-winning content. In addition, he led broadcasters into new media at the turn of the century—co-founding the nation's largest Internet Company for broadcasters, Internet Broadcasting (IB) based in Minneapolis and New York. IB co-owns, manages, and operates websites for the NBC owned stations, Hearst-Argyle Television, Post-Newsweek stations, McGraw-Hill, Cox Broadcasting, Lin Broadcasting. Simultaneously, John co-founded Digital Cyclone—an online and mobile weather company which developed a weather forecasting and radar which pinpoints exact latitude/longitude locations. The company sold in 2007 to GPS navigation company, Garmin.

In his current role with SmithGeiger, Culliton consults across many platforms-working closely with major media executives to enhance audience growth.



Session:  Attracting Millennials to Legacy Media and New Forms of Content

Spencer Ernst head shotSPENCER ERNST
KYTV Creative Services Director
Gray TV
Born and raised in St. Louis, Spencer Ernst attended Lindbergh High School and studied broadcast journalism at the University of Missouri. After a year of on-camera reporting, he became a news promotions producer for nearly five years at KYTV in Springfield, Missouri. The position landed him four Addy Advertising Awards and two Missouri Broadcasters Awards. He made his St. Louis homecoming in 2017 with an opportunity inside Meredith's newest Digital Content Hub at KMOV-TV. After nearly two years writing and editing news video and content for 12 stations nationwide, he returned to the Ozarks as KYTV's latest Marketing Director. Now, he oversees multiple news brands including KY3, KSPR, the Ozarks CW and is currently working on refreshing the KY3 Storm Team weather brand.




Session - Become a Social Media Super Star!

Andrew Finlayson head shotANDREW FINLAYSON
Executive Vice President, Digital and Social Strategy

 Andrew Finlayson is the Executive Vice President of Digital and Social Media Strategies for SmithGeiger, a company that has consulted and conducted research for many of the channels, programs, and TV stations you love to watch. Find out why he's asked to consult leading stations and media companies across US on how they can use new ways to use mobile, social and digital platforms to connect with today's time shifting, actively participating, and always on audiences. Drawing on the latest research that SmithGeiger does around the world, he will present the very latest on how to grow your social media following and your personal brand.



Session: Meeting the Needs of an Evolving Audience

Geiger head shotSETH GEIGER
President and Founder
Los Angeles and New York

Dr. Seth Geiger directs the development of strategic research partnerships and oversees research innovation and product engineering. He has consulted with clients across broadcast, cable, satellite, digital platform, syndicated television, telecom and web industries. They include ABC, AT&T, Broadband, CNN, DIRECTV,  Discovery, Google, IBM, Intel, Microsoft, NBC, Raycom, Scripps Networks, TiVo, Visa, and Warner Bros., among others. He is internationally recognized for his academic research in the fields of media processing, research design, and mass media effects.

Geiger holds a Ph.D. and Master's degree in Communication Research from Stanford
University and a Bachelor's degree in Anthropology from Cornell University.



Sessions: From Concept to Screen: How an Idea Becomes a Reality TV Show

Luebbert head shotJEFF KEANE
Founder and CEO
Coolfire Studios

Jeff Keane's career began as a producer and sports reporter in local television for WLEX-TV in Lexington Kentucky. After a year, Jeff moved back to St. Louis and began his climb up to Senior Producer at Anheuser-Busch subsidiary, Busch Creative Services. Four years later Keane parted ways with BCS to direct and produce commercials and corporate videos for the likes of Anheuser-Busch, Monsanto, Dell, The St. Louis Blues and AT&T.

In 2002, he founded Coolfire Media, which has become one of the most respected commercial production studios in the Midwest. Since then, JKeane produced the Emmy Award-winning Prep Sports Show and served as the Creator and Executive Producer of The Cardinals Insider and The Rams Insider. In 2009, with a desire to extend the success of the company on a national level, Jeff launched Coolfire Originals where he helped create hit television shows for networks such as History, Discovery, OWN, Nickelodeon, Style, Esquire, SyFy and more.

Among other honors, Keane has won four Regional Emmy Awards and two NAACP Image Awards. He has also been a finalist for the Ernst and Young Entrepreneur of the Year Award.

Keane serves on the Boards of Downtown STL Inc., Webster University School of Communications and Coolfire Solutions. He also leads the newly formed Coolfire Foundation, which was created to give underprivileged students an opportunity to find their voice as a storyteller.

Keane has been married to his wife Courtney since 1992 and together they are raising 5 children.


Session: Making Local News Relevant Again

Sean McLaughlin, E.W. Scripps, head shotSEAN MCLAUGHLIN
Vice President, Content
E.W. Scripps

Sean McLaughlin is vice president of content for The E.W. Scripps Company's Local Media division. With a focus on serving audiences with high-quality journalism across platforms, McLaughlin oversees the news products for Scripps' 23 news-producing television stations' broadcast and digital operations. He also oversees "The Now," an original program that includes both national reporting and local journalism, airing in most Scripps markets.
Prior to coming to Scripps in 2014, he spent more than 20 years in local news, first as a reporter and eventually as a major-market news director.

McLaughlin has a bachelor's degree in political science and mass communication from Minnesota State University.

He lives in Cincinnati with his wife and three young children.


Session: Attracting Millennials to Legacy Media and New Forms of Content

Jacques Natz head shotJACQUES NATZ
Senior Vice President
Jacques Natz is New York City based and champions the multi-platform strategic development for SmithGeiger media research and consulting partnerships.

Prior to joining SmithGeiger in 2012, Natz was Director of Digital Media Content for Hearst Television Inc. for six years. He led news, weather, content and brand development for Hearst's various digital media businesses, including the company's more than two dozen local web and mobile sites, and its digital content partnerships with Yahoo, YouTube, MSN, MSNBC and CNN.

Natz's roots are in journalism where he led the news operations at WHDH Boston, KOMO Seattle and WTHR Indianapolis. His extensive background in television producing, executive producing and news management also included WMAQ Chicago, WBZ Boston, WDIV Detroit and KXTV Sacramento. His awards include a Peabody award for investigative journalism and a Columbia DuPont silver baton for investigative journalism.






Session: Ethical Communication in the Age of Photoshop and Facebook

Mark Sableman head shotMARK SABLEMAN
Thompson Coburn
Mark Sableman is a lawyer and former journalist. He is a partner at Thompson Coburn LLP in St. Louis, where his law practice focuses on intellectual property, media, and information technology law. He is the author of the Internet Law Twists & turns blog. He is active in the community including serving on the School of Communications Advisory board.





Session - Sequential Art and Storytelling: The Evolution of Content Marketing

Chip Schafer head shotCHIP SCHAFER
Lion Forge Labs
Chip Schafer is a veteran marketing, brand, and operations leader whose ideal job would be hosting a vintage motorcycle show on Discovery...with his dog, Finn! He is a creative, results-oriented operations, brand strategy and marketing leader. He's a strategic thinker skilled at setting vision, clearly communicating goals, and implementing strategies to drive results with a demonstrated ability to strategically grow global markets/business with proven leadership and partnering skills. 



 Session - Ethical Communication in the Age of Photoshop and Facebook

Dave Senay professional photoDAVID SENAY
Former CEO
Counselor, strategist, entrepreneur & board member. Senay had a 34-year run at FleishmanHillard, a top global public relations firm, including 9 years as CEO (2006-2015). He is now working with three companies in various stages of start-up. Senay is available for counsel beyond public relations in the areas of business strategies, structure, personnel, marketing, operations, sales, expansion, and regulatory.




Session - Shaping and Selling Your Story

Lindsey Slaby head shot LINDSEY SLABY
Founder and CEO
Sunday Dinner
Lindsey Slaby is a natural born connector. She focuses on finding ways to help marketers orchestrate new ways of working with today's top agencies, publishers, and creative minds. Her company, Sunday Dinner, is dedicated to bringing the right people around the table to use a modern think tank process to work through brand challenges. She partners with today's leading marketers from Target, Union Pacific, MassMutual, Diageo, and Microsoft.


Session - Sequential Art and Storytelling: The Evolution of Content Marketing

Lauren Steinhoff head shotLauren Steinhoff
Marketing Manager, Lion Forge Labs
Media Development, Lion Forge Comics

Lauren Steinhoff is an alumnus of Webster University's School of Communications.She holds a BA in communications and has a background in public relations, marketing and sales. She joined Lion Forge in 2016 and has been responsible for media development for the Comics division of the company. Steinhoff has recently assumed the role of marketing manager within Lion Forge Labs where she will manage the development, implementation, and execution of strategic marketing plans for the creative services division.



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