School of Communications Media Academy | Webster University

School of Communications Media Academy

Wednesday, March 6 & Thursday, March 7, 2019

Lindsey Slaby, keynote speakerKEYNOTE SPEAKER: LINDSEY SLABY

"New Pathways for Consumers and Brand Marketers"

Lindsey is a natural born connector. She focuses on finding ways to help marketers orchestrate new ways of working with today's top agencies, publishers, and creative minds. Her company, Sunday Dinner, is dedicated to bringing the right people around the table to use a modern think tank process to work through brand challenges. She partners with today's leading marketers from Target, Union Pacific, MassMutual, Diageo, and Microsoft.

Meet Industry Experts | Learn from Media Executives | Participate in Interactive WorkshopMedia industry experts from 2018 Media Academy

Media Academy focuses on the importance of career development and industry exploration. This event brings together students, alumni, faculty, and industry professionals to exchange ideas and expand each other's knowledge of the ever-changing communication landscape.

This two-day event includes a panel discussion on the latest media industry issues and trends, several interactive career workshops from which to choose, networking receptions, and a student showcase. It's one of two annual multiple-day, on-campus, professional development opportunities for students, alumni, university audiences, and other friends offered by the School of Communications at Webster University.

Schedule of Events

Wednesday, March 6

2 p.m. Welcome - Eric Rothenbuhler, Dean
Interdisciplinary Science Bldg., Room 160, Browning Hall Auditorium

2:15-3 p.m. Keynote Address: Lindsey Slaby, founder, Sunday Dinner; "New Pathways for Consumers and Brand Marketers," Interdisciplinary Science Bldg., Room 160, Browning Hall Auditorium 

3-4 p.m. Panel Discussion: Overview of the Latest Issues and Trends in Media, plus a Preview of Thursday's Workshops
Interdisciplinary Science Bldg., Room 160, Browning Hall Auditorium

Media executives from Coolfire Studios, EW Scripps Company, SmithGeiger, LLC, Lion Forge Labs, Lion Forge Comics, Gray TV, Thompson, Coburn, Sunday Dinner and more.

4-4:30 p.m. Networking Reception
Interdisciplinary Science Bldg., Browning Hall Auditorium Lobby 

Keynote and panel discussion will be available at

Thursday, March 7

8:30 a.m.-noon Check-In: Sverdrup Hall, West Lobby

9 a.m.-1.p.m. Interactive Sessions: Sverdrup Hall, First Floor
(See below for schedule and registration; new session added at 9 a.m.)

1:15-3 p.m. Student Showcase: Sverdrup Hall, West Lobby

Check with your faculty about class attendance at events. Career Launch logo

Use #mediaacademy for social media posts

Interactive workshop-Media Academy 2018, students in a circle
 Register for Interactive Workshops

All Thursday workshops are scheduled in Sverdrup Hall, first floor

9 a.m. Workshops Presenters
Finding and Navigating That First Job ~  Newly Added Session!
Chris Archer, Senior VP,  and John 
Culliton, Senior VP, SmithGeiger
10 a.m. Workshops Presenters
Making Local News Relevant Again Sean McLaughlin
VP News, EW Scripps Company
From Concept to Screen: How an Idea Becomes a Reality TV Show
Jeff Keane, Founder and CEO, Coolfire Media

Become a Social Media Super Star!
Andrew Finlayson
Executive VP, SmithGeiger
Shaping and Selling Your Story Lindsey Slaby, Founder and CEO, Sunday Dinner
Attracting Millenials to Legacy Media and New Forms of Content Jacques Natz, Senior VP, SmithGeiger,  and Spencer Ernst, Gray TV, KYTV Creative Services Director

 11 a.m. Workshops  Presenters
Ethics, Decision-Making and Integrity in an Era of Fake News John Culliton, Senior VP, SmithGeiger

From Concept to Screen: How an Idea Becomes a Reality TV Show Jeff Keane, Founder and CEO, Coolfire Media
Meeting the Needs of an Evolving Audience
Seth Geiger
President and Co-Founder, SmithGeiger
Sequential Art and Storytelling: The Foundation of Content Marketing Chip Schafer, President, Lion Forge Labs, and Lauren Steinhoff, Marketing Manager, Lion Forge Labs, Media Development, Lion Forge Comics
Noon Workshops Presenters
How to Have Your Story Seen Across Multiple Platforms Chris Archer
Senior VP, SmithGeiger
Become a Social Media Super Star! Andrew Finlayson
Executive VP, SmithGeiger
Ethical Communication in the Age of Photoshop and Facebook Dave Senay, former CEO, FleishmanHillard and Mark Sableman, Partner, Thompson Coburn