Media Academy | Webster University

Media Academy


Wednesday, March 28 & Thursday, March 29, 2018

Meet Industry Experts | Learn from Media Executives | Participate in Interactive Workshops

Media Academy focuses on the importance of career development and industry exploration. This event brings together students, alumni, faculty, and industry professionals to exchange ideas and expand each other's knowledge of the ever-changing communication landscape.

The two-day event includes a panel discussion on media industry trends, many interactive workshops from which to choose, networking receptions, and a student portfolio showcase.


Agenda for School of Communications Media Academy


Wednesday, March 28

2 p.m. Welcome - Eric Rothenbuhler, DeanMedia Academy expert with student
Interdisciplinary Science Bldg., Browning Hall Auditorium

2:15-3 p.m. Keynote Address: Wise Entertainment: Reading Culture to Make Culture
Interdisciplinary Science Bldg., Browning Hall Auditorium 

Sonja Perryman, Manager, Research and Development, Wise Entertainment;

3-4 p.m.Panel Discussion: False Narratives, Data Security, and Trusting the Media
Interdisciplinary Science Bldg., Browning Hall Auditorium

Media executives from Coolfire Studios, Hearst Television, Inc., Raycom Media, EW Scripps Company, SmithGeiger, LLC  and Wise Entertainment 

4-4:30 p.m. Networking Reception
Interdisciplinary Science Bldg., Browning Hall Auditorium Lobby

Events streamed live at www.webster.edu/live

Thursday, March 29

8:30 a.m.-noon Check-In: East Academic Building, University Center and Emerson Library

9 a.m.-1.p.m. Interactive Sessions: East Academic Building, University Center and Emerson Library

1:15-3 p.m. Student Project Showcase: East Academic Building, Edward Jones Commons


Check with your faculty about class attendance at events. Career Launch logo

Use this hashtag for your social media posts #mediaacademy


 Register for Interactive Sessions

9 a.m. Workshops Venue Presenters
From Concept to Screen: How an Idea Becomes a Reality TV Show
EAB Steve Luebbert
VP Development, Coolfire Studios
Fast, First and Flexible: Running a Real-Time Media Company EAB Chris Archer
Senior VP and Senior Strategist, SmithGeiger
First is Desired, Right is Required! Keeping Ethics in Journalism LIB Barb Maushard
Senior VP News,
Hearst Television
Local Media Brand and Marketing in a Fragmented Media World UC Bill Seitzler
VP News Strategy, SmithGeiger
How to Get Hired and Why You Will
Want To
UC Lec Coble
VP Marketing and Audience Development, Raycom
10 a.m. Workshops Venue Presenters
From Issue to Story: How to Craft Compelling Narratives Around Social Issues That Matter EAB Sonja Perryman
Manager, Research and Development
Wise Entertainment
Fast, First and Flexible: Running a Real-Time Media Company
EAB Chris Archer
Senior VP and Senior Strategist, SmithGeiger
Leading Through Change
LIB Steven Ackermann
VP News, Raycom
Trust in News: The Most Important Topic in Media Today UC Andrew Finlayson
EVP, Digital and Social Media Strategies,
SmithGeiger
How to Have Your Story Seen Across Multiple Media and Platforms UC Sean McLaughlin
VP News, EW Scripps
The Evolution of Media Consumption: Understanding and Engaging Your Target Audience UC Jessica Rappaport
VP Marketing, and
Randy Thurman
KSHB Creative Services Director, EW Scripps
 11 a.m. Workshops Venue  Presenters
From Concept to Screen: How an Idea Becomes a Reality TV Show EAB Steve Luebbert
VP Development, Coolfire Studios
Big Data: Watching Audiences Watch Us EAB Seth Geiger
President and Founder, SmithGeiger
Leading Through Change
LIB Steven Ackermann
VP News, Raycom
Local Media Brand and Marketing in a Fragmented Media World  UC Bill Seitzler
VP News Strategy, SmithGeiger
How to Have Your Story Seen Across Multiple Media and Platforms  UC Sean McLaughlin
VP News,  EW Scripps
The Evolution of Media Consumption: Understanding and Engaging Your Target Audience  UC Jessica Rappaport
VP Marketing, and
Randy Thurman
KSHB Creative Services Director, EW Scripps 
Noon Workshops Venue Presenters
From Issue to Story: How to Craft Compelling Narratives Around Social Issues That Matter EAB Sonja Perryman
Manager, Research & Development
Wise Entertainment
First is Desired, Right is Required! Keeping Ethics in Journalism EAB  Barb Maushard
Senior VP, News, Hearst Television Inc.
Trust in News: The Most Important Topic in Media Today EAB  Andrew Finlayson
Senior VP, Digital Strategies, SmithGeiger
How to Get Hired and Why You Will
Want To
EAB  Lec Coble
VP Marketing & Audience Development, Raycom