Media Academy


Wednesday, April 5 & Thursday, April 6

Meet Industry Experts | Learn from Media Executives | Participate in Interactive Workshops

Media Academy focuses on the importance of career development and industry exploration. This event brings together students, alumni, faculty, and industry professionals to exchange ideas and expand their knowledge of the ever-changing communication landscape.

The two-day event includes a panel discussion on media industry trends, many interactive workshops from which to choose, networking receptions, and a student portfolio exhibition.

Learn more about the presenters by reading their bios.

Advance registration opens Monday, April 3, 2017. Please contact Judy Connolly at judithconnolly93@webster.edu or at 314-246-5935 to register. Choose from the list of workshops below.


Agenda for School of Communications Media Academy

Wednesday, April 5

2-3:30 p.m.     Panel Discussion: Media Industry Trends, Winifred Moore Auditorium

3:30-4:30 p.m. Networking Reception, Webster Groves Room, WH 135

Thursday, April 6

8:30 a.m.-noon Check-In Edward Jones Common, East Academic Building, EAB

9 a.m.-1.p.m.   Workshops, East Academic Building

1:30-3 p.m.      Student Showcase/Networking Reception,Edward Jones Commons, EAB
Media Academy expert with student

Thanks to our partner SmithGeiger, LLC


Class credit available

#webstermediaacademy


The panel discussion will be live streamed at http://www.webster.edu/live.



Check with your faculty about class attendance at events.

9 a.m. Workshops Rooms Presenters
Big Data, The Trade-Off Between Personalization and Privacy EAB 253 Seth Geiger, President,
SmithGeiger, LLC
Ethics and Trust in a Fake News World EAB 134 Chip Mahaney, News Director,
WCPO, Cincinatti, E.W. Scripps Company
DNA of a Leader: Modern Media Management Must-Haves EAB 135 Chris Archer, Executive VP, Media Strategies, SmithGeiger, LLC
From Concept to Screen: How an Idea Becomes a Reality TV Show EAB 136 Jeff Keane, Founder/CEO, and Steve Luebbert, VP Development, Coolfire Studios
     
10 a.m. Workshops Rooms Presenters
Will Fake News Rants Ruin Real News Reporting? The Urgent Fight to Keep the Public's Trust EAB 262 John Culliton, Senior VP, News Strategy, SmithGeiger, LLC
The Future of Local Media Marketing: #content
EAB 137 Randy Thurman, Creative Services Director, KSHB, Kansas City, E.W. Scripps Company
 Turn Your Phone Into a Super Snackable Machine EAB 254 Andrew Finlayson, Senior VP, Digital Strategies, SmithGeiger, LLC
From Concept to Screen: How an Idea Becomes a Reality TV Show EAB 232 Jeff Keane, Founder/CEO, and Steve Luebbert, VP Development, Coolfire Studios
     
 11 a.m. Workshops  Rooms  Presenters
Big Data, The Trade-Off Between Personalization and Privacy EAB 253 Seth Geiger, President,
SmithGeiger, LLC
Ethics and Trust in a Fake News World EAB 137 Chip Mahaney, News Director,
WCPO, Cincinatti, E.W. Scripps Company
DNA of a Leader: Modern Media Management Must Haves EAB 254 Chris Archer, Executive VP, Media Strategies, SmithGeiger, LLC
     
Noon Workshops Rooms Presenters
Will Fake News Rants Ruin Real News Reporting? The Urgent Fight to Keep the Public's Trust EAB 262 John Culliton, Senior VP, News Strategy, SmithGeiger, LLC
 The Future of Local Media Marketing: #content EAB 137 Randy Thurman, Creative Services Director, KSHB, Kansas City, E.W. Scripps Company
 Turn Your Phone Into a Super Snackable Machine EAB 254  Andrew Finlayson, Senior VP, Digital Strategies, SmithGeiger, LLC
From Concept to Screen: How an Idea Becomes a Reality TV Show EAB 232 Jeff Keane, Founder/CEO, and Steve Luebbert, VP Development, Coolfire Studios