Role Soap Operas Play Outside US | Webster University

Role Soap Operas Play Outside US

Jenkins to present “Soap Operas, Latent and Manifest Messages for Public Health” as part of SOC Focus on Faculty Brown Bag Series - To Be Rescheduled

Kit Jenkins, interim associate dean and professor of media communications, has been researching “Communicating with People Who Don't Read” since 2000 when she applied for and received a faculty research grant from Webster University. As part of her research, she traveled to Jamaica where she recorded and studied radio soap operas. She also traveled to South Africa where she visited a television station that has since become the Soul City Institute for Health & Development Communication. It produces media to educate consumers and influence health-related behaviors.

Jenkins was introduced to the concept of alternative media as a way to communicate with people who don't read by Berl Francis, a public relations professional who lives in Jamaica. Jenkins and Francis met through the professional organization, International Association of Business Communicators (IABC). Francis taught online and in the classroom for the School of Communications from 2001 until 2004 when a series of hurricanes knocked out electricity to over 70 percent of the island of Jamaica.

On her faculty development leave in spring 2012, Jenkins researched the topic “Soap Operas for Public Health.” She will present her findings in “Soap Operas, Latent and Manifest Messages for Public Health,” on Thursday, Feb. 21 at noon in the UC Presentation Room. More information about the event is included in a Feb. 18 Webster Today blog post.

The School of Communicationsat Webster University prepares students to excel as skilled professionals in the global field of communications. We provide theory and practice in media courses framed within a liberal arts-based curriculum, augmented by personalized mentorship and professional development opportunities. Sixteen distinct majors are available at the undergraduate level. Our graduate school offers master's degrees in five diverse fields of communications. We offer BA and MA programs on the Webster campuses in Geneva, Vienna, London, Leiden, and Thailand, as well as in St. Louis and online.

With its home campus in St. Louis, Webster University is the only Tier 1, private, nonprofit U.S.-based university providing a network of international residential campuses. Founded in 1915, Webster University's campus network today includes metropolitan, military and corporate locations around the world, as well as traditional residential campuses in Asia, Europe and North America. The university is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence.