Advertising Students Win 1st Place at NSAC Regionals

Advertising Team 2016ST. LOUIS (APR. 19, 2016) – Webster University School of Communications (SOC) students took first place honors in the National Student Advertising Competition (NSAC) District 9 regionals in Kansas City, Mo., on April 15.

"The students built a strategically sound and creatively brilliant NSAC campaign. These future professionals are going to take the advertising world by storm,” Julie Clark, SOC faculty member and one of the team coaches said.

Regional NSAC competitions are held each spring by the American Advertising Federation. Teams of college students act as advertising agencies and create an integrated communications campaign for a large national client. This year’s client is Snapple.

Students spend months researching the product and its competition, identifying potential problem areas, and creating an integrated communications campaign for the client. During the competition, student teams pitch their campaigns to judges.

Student presentations are judged on creative messaging, media plan, strategy and integration, research, measurement and integration, and overall quality.

In the School of Communications, the competition is made tougher because students must audition to get into the class that will become the presentation team.

This year’s team includes Courtney Baker, Elizabeth Brown, Adrianna Carochi, John Eschmann, Jessica Haar, Megan Kegan, Jenna Keith, Evan Marsters, Melissa Mercille, Ashley Mess, Patrick Montes de Oca, Benjamin Myers, Ricardo Ortiz Aguilar, Tamarah Patterson, Harsha Paul, Ashley Prichard, and Zachary Selby.

Advertising and marketing communications faculty for the course and advisors to the team are Webster alumni Julie Clark, creative director at Momentum Worldwide, and Michael Whitmer, executive director of communications and development for Farm Journal Foundation. Faculty with NSAC trophy 2016

“We have watched the students grow as professionals throughout the semester. Through a smart communication strategy and engaging creative execution, they delivered an outstanding campaign for Snapple,” Whitmer said.

SOC faculty members Kristen DiFate, Sally Howald, Terry Sullivan, and former faculty member Susan Seymour traveled to Kansas City to attend the NSAC competition and to support the team.

District 9 includes colleges and universities from Nebraska, Kansas, Iowa, and Missouri.

The winning team in each district advances to compete on the national level at the AAF National Conference in June.

Congratulate the Winners April 27
The Webster community is invited to join the School of Communications Advertising Competition Team on their winning campaign pitch Wednesday, April 27 in the University Center Sunnen Lounge. Doors will open at 6 p.m., and refreshments will be served.

About the School of Communications
The School of Communications at Webster University prepares students to excel as skilled professionals in the global field of communications. We provide theory and practice in media courses framed within a liberal arts-based curriculum, augmented by personalized mentorship, and professional development opportunities. Fifteen distinct majors are available at the undergraduate level and master’s degrees in six diverse fields of communications. We offer BA and MA programs on the Webster campuses in Geneva, Vienna, London, Leiden, Thailand, and Ghana, as well as in Saint Louis and online.

About Webster University
With its home campus in St. Louis, Missouri, USA, Webster University (www.webster.edu) comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.

Updated April 21, 2016.

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