Be Our Guest at 4th Annual Media Academy | Webster University

Be Our Guest at 4th Annual Media Academy

School of Communications Dean invites entire Webster community to participate in educational and professional development opportunities

ST. LOUIS (March 5, 2019) – School of Communications Dean Eric Rothenbuhler has been busy not only planning Media Academy, but also sending invitations to people he'd like to see attend on Wednesday March 6 and Thursday, March 7.He has invited SOC students and faculty, St. Louis-area alumni, St. Louis professional associations and their memberships, the deans, faculty, and students of all Webster University Schools and Colleges, friends of the School, Webster administrators, and the entire Webster community.

Media Academy is a two-day educational and professional development event offered at no cost that includes local and national speakers. It includes a keynote address, a panel discussion, several interactive career workshops, networking receptions, and a student showcase. It's one of two annual, multiple-day, professional development opportunities with high caliber guest speakers hosted by the School of Communications at Webster University. An investment of time at any of the scheduled events will be well spent.

Lindsey Slaby, founder and CEO of Sunday Dinner, a brand consultancy, is the keynote speaker. Her address, "New Pathways for Consumers and Brand Marketers," will be presented after brief opening remarks from Dean Eric Rothenbuhler at 2 p.m. on Wednesday, March 6 in Browning Hall Auditorium, Room 160 in the Interdisciplinary Science Building.

A panel discussion is held at 3 p.m. in the same location. It features media executives from Coolfire Studios, EW Scripps Company, SmithGeiger, Lion Forge Comics, Gray TV, Thompson Coburn, Sunday Dinner and more. They discuss the latest issues and trends in media. Speakers will also preview their Thursday interactive workshops. A networking reception will follow in the Browning Hall Auditorium lobby. Attendees have an opportunity to meet the speakers who are eager to recruit talented students and alumni. Attendees can also register for Thursday's workshops if they haven't already done so. 

The keynote presentation and panel discussion are streamed at

Thursday's workshops of particular interest to other schools and colleges and chosen for their broad appeal include:

  • Finding and Navigating that First Job, offered at 9 a.m.and presented by Chris Archer, senior vice president and John Culliton, senior vice president of SmithGeiger;

  • Become a Social Media Super Star!, offered at 10 a.m. and noon and presented by Andrew Finlayson, executive vice president of SmithGeiger;

  • Shaping and Selling Your Story, offered at 10 a.m.and presented by Lindsey Slaby, founder and CEO of Sunday Dinner

  • Ethics, Decision-Making and Integrity in an Era of Fake News, offered at 11 a.m., and presented by John Culliton, vice president of SmithGeiger;

  • How to Have Your Story Seen Across Multiple Platforms, offered at noon and presented by Chris Archer, senior vice president of SmithGeiger.

Students, alumni, faculty, and staff of all disciplines within Webster University are especially encouraged to join us. Advanced registration is encouraged.

On Thursday, March 7, check-in for workshops begins at 8:30 a.m. in the west lobby of Sverdrup Hall. Workshops run from 9 a.m. until 1 p.m., and are held on the first floor of Sverdup Hall.

Thursday's workshops are followed by a student showcase. Some of the School of Communications' best students have been nominated by faculty members to display their work. Representatives from student media organizations also display their work. Local media executives join the visiting national media executives in critiquing the work of these students.

Media Academy focuses on the importance of career development and industry exploration. This event brings together students, alumni, faculty, and industry professionals. For more information about Media Academy and to register, please visit

About the School of Communications
The School of Communications at Webster University prepares students to excel as skilled professionals in the global field of communications. We provide theory and practice in media courses framed within a liberal arts-based curriculum, augmented by personalized mentorship, and professional development opportunities. Sixteen distinct majors are available at the undergraduate level as well as five master's degrees in diverse fields of communications. We offer BA and MA programs on the Webster campuses in Geneva, Vienna, Leiden, Thailand, and Ghana, as well as in Saint Louis and online.

About Webster University
With its home campus in St. Louis, Missouri, USA, Webster University ( comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.