School of Communications Hosts 4th Annual Media Academy | Webster University

School of Communications Hosts 4th Annual Media Academy

Wednesday March 6 and Thursday March 7, 2019 offer educational and professional development opportunities for the Webster community

ST. LOUIS (February 27, 2019) – Media Academy is a two-day event that includes a keynote address, a panel discussion, several interactive career workshops, networking receptions, and a student showcase. It's one of two annual multiple-day, on-campus, professional development opportunities for students, alumni, university audiences, and other friends offered by the School of Communications at Webster University.

Lindsey Slaby, keynote speakerLindsey Slaby, founder and CEO of Sunday Dinner, a brand consultancy, is the keynote speaker. Her address, "New Pathways for Consumers and Brand Marketers," will be presented after brief opening remarks from Dean Eric Rothenbuhler at 2 p.m. on Wednesday, March 6 in Browning Hall Auditorium, Room 160 in the Interdisciplinary Science Building.

A panel discussion will be held at 3 p.m. in the same location. It features media executives from Coolfire Studios, EW Scripps Company, SmithGeiger, Lion Forge Comics, Gray TV, Thompson Coburn, Sunday Dinner and more. They discuss the latest issues and trends in media. Speakers will also preview their Thursday interactive workshops.

A networking reception will follow in the Browning Hall Auditorium lobby. Attendees will have an opportunity to meet the speakers. Attendees will also have an opportunity to register for Thursday's workshops if they haven't already done so.

The keynote presentation and panel discussion will be streamed at http://www.webster.edu/live.

On Thursday, March 7, check-in for workshops begins at 8:30 a.m. in the west lobby of Sverdrup Hall. Workshops run from 9 a.m. until 1 p.m., and are held on the first floor of Sverdup Hall.

The schedule of topics and speakers include:

9 a.m. Workshop - recently added

  • Finding and Navigating that First Job - Chris Archer, Senior VP and John Cuilliton, Senior VP, SmithGeiger

10 a.m. Workshops

  • Effective Storytelling - Sean McLaughlin, VP News, EW Scripps Company
  • From Concept to Screen: How an Idea Becomes a Reality TV Show - Jeff Keane, founder and CEO, Coolfire Media
  • Building a Social Following - Andrew Finlayson, Executive VP, SmithGeiger
  • Shaping and Selling Your Story - Lindsey Slaby, founder and CEO, Sunday Dinner
  • Legacy Media and New Forms of Content - Jacques Natz, Senior VP, SmithGeiger and Spencer Ernst, Gray TV, KYTV Creative Services Director

11 a.m. Workshops

  • Ethics, Decision-Making and Integrity in an Era of Fake News, John Cuilliton, VP SmithGeiger
  • From Concept to Screen: How an Idea Becomes a Reality TV Show - Jeff Keane, Founder and CEO, Coolfire Media
  • Meeting the Needs of an Evolving Audience - Seth Geiger, President and Co-Founder, SmithGeiger
  • Sequential Art and Storytelling: The Foundation of Content Marketing - Chip Schafer, President, Lion Forge Labs, and Carl Reed, Co-Founder and Chief Creative Officer, Lion Forge Comics

Noon Workshops

  • Effective Storytelling - Sean McLaughlin, VP News, EW Scripps Company
  • How to Have Your Story Seen Across Multiple Media and Platforms - Chris Archer, Senior VP, SmithGeiger
  • Building a Social Following - Andrew Finlayson, Executive VP, SmithGeiger
  • Ethical Communication in the Age of Photoshop and Facebook - Dave Senay, former CEO, FleishmanHillard, and Mark Sableman, Partner, Thompson Coburn
  • Legacy Media and New Forms of Content - Jacques Natz, Senior VP, SmithGeiger and Spencer Ernst, Gray TV, KYTV Creative Services Director

Students, alumni, faculty, and staff of all disciplines within Webster University are especially encouraged to join us. Many of the topics have been chosen for their broad appeal and inclusivity. Advanced registration is encouraged.

Thursday's workshops are followed by a student showcase. Some of the School of Communications' best students have been nominated by faculty members to display their work. Representatives from student media organizations will also be present to display their work. Local media executives have been invited to join the visiting national media executives in critiquing the work of these students.

Media Academy focuses on the importance of career development and industry exploration. This event brings together students, alumni, faculty, and industry professionals to exchange ideas and expand their knowledge of the ever-changing communication landscape.

For more information about Media Academy, please visit webster.edu/mediaacademy.

To register for interactive workshops, please visit https://www.supersaas.com/schedule/Media_Academy_Workshops.

About the School of Communications
The School of Communications at Webster University prepares students to excel as skilled professionals in the global field of communications. We provide theory and practice in media courses framed within a liberal arts-based curriculum, augmented by personalized mentorship, and professional development opportunities. Sixteen distinct majors are available at the undergraduate level as well as five master's degrees in diverse fields of communications. We offer BA and MA programs on the Webster campuses in Geneva, Vienna, Leiden, Thailand, and Ghana, as well as in Saint Louis and online.

About Webster University
With its home campus in St. Louis, Missouri, USA, Webster University (www.webster.edu) comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.

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