Webster University Asst. Professor Barry Smith Appointed to Ad Club STL Board | Webster University

Webster University Asst. Professor Barry Smith Appointed to Ad Club STL Board

ST. LOUIS (July 25, 2019) – The Advertising Club of Greater Saint Louis, an affiliate of the American Advertising Federation, has appointed assistant professor Barry Smith to its board of directors. Smith will serve as co-chair, university liaison, and will increase outreach for the Ad Club STL to universities and colleges in Missouri.

Ad Club St. Louis logoPrior to joining Webster University's School of Communications as a full-time faculty member, Smith was a longtime member of the marketing and sales teams at Anheuser-Busch. Smith has 26 years of leadership experience in marketing, sales and communications.

Most recently, he served as Director of Sales and Marketing Communications. He was responsible for the communication that drove A-B's sales and marketing priorities across an expansive network of over 550 wholesalers and 25,000 front line sales people. His span of control included oversight of A-B's private broadcast network, internet portals, weekly newsletters, and sales and marketing conventions.

His oversight also included three production studios, directing digital and communication agencies that included a staff of more than 30 and contract positions, with an annual operating budget of over $20 million. Smith and his team created internal communications as well as local market broadcast ads and video projects that drove activation of A-B's brands at retail.

Smith also served as Director of Sales Promotion, providing thought leadership for all retail executions including highly recognizable programs like the legendary Bud Bowl promotions and A-B's Olympic retail executions.

Smith's association with Webster University began over 20 years ago as an adjunct faculty member. Smith taught graduate-level advertising and retail marketing classes in the School of Communications. Barry Smith with 'Big Jake,' the Anheuser-Busch Clydesdale

In 2018, after years of inspiring students and professionals on a somewhat limited basis, Smith decided to leave A-B and join Webster University as a full-time faculty member. In the School of Communications, he oversees the advertising and marketing communications curriculum and delivers key undergraduate and graduate classes.

"I'm excited to serve on the Ad Club STL board and look forward to immersing myself deeper into the Saint Louis advertising community," Smith said. "This position will raise awareness of Webster's advertising curriculum and help our graduates prepare for careers that will contribute to the growth and expansion of the Saint Louis advertising community.

Please join the faculty and staff of the School of Communications in congratulating assistant professor Smith.

About the School of Communications
The School of Communications (www.webster.edu/communications) at Webster University prepares students to excel as skilled professionals in the global field of communications. We provide theory and practice in media courses framed within a liberal arts-based curriculum, augmented by personalized mentorship, and professional development opportunities. Sixteen distinct majors are available at the undergraduate level as well as five master's degrees in diverse fields of communications. We offer BA and MA programs on the Webster campuses in Geneva, Vienna, Leiden, Thailand, Ghana, Uzbekistan, as well as in Saint Louis and online.

About Webster University
With its home campus in St. Louis, Missouri, USA, Webster University (www.webster.edu) comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence.

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