|
|
|
Q: What is the Advertising/Marketing Communications major all about? A: The Advertising/Marketing Communications (Ad/Marcom) major is one of the newest in the School of Communications, but has already proven to be popular with us, the students. As a Junior Associate (undergrad student) you will learn the role of communications in marketing an organization's goods, services, or ideas. You'll be introduced to both traditional and non-traditional communications tools, including advertising in newspaper, magazine, radio, television, outdoor, and direct communication such as mail, e-mail, and the internet. You will also be exposed to public relations/publicity, trade and consumer promotions and special events. Q: What makes Webster's Ad/Marcom major unique? A:
Q: How many students are enrolled in the program? A: Right now, we have 65 Junior Associates (undergraduates) and more than 60 Senior Associates (graduate students) enrolled in this program! Q: What is the average class size within this program? A: The production classes are limited to 15 or less and the theory classes are limited to 25 or less, to ensure that you get the attention that you need. Q: What kinds of jobs can I get with this degree? A: With this degree you can open the door to many job opportunities in all areas of marketing communications. Some examples of the fields you can enter with this degree are marketing, public relations, advertising, sales promotion, publicity, media buying, marketing research, media sales, special events, and trade, consumer, or media promotions. Q: Can I, or will I, get a job with this degree? A: There are certainly jobs available for graduates of this program, if you are willing to work hard to get them. Job placement after graduation depends upon the groundwork that you have laid before graduation. You have to be willing to do informational interviews with professionals in the field, build your portfolio, do internships, familiarize yourself with Webster's Career Services and the services that it provides, and get involved with student organizations such as the Marketing Communications Club and the Media Association. Webster also offers a great Professional Development class that helps students build their professional skills. In this class you have the opportunity to talk with people in your field to find out more about the "real world", you have the chance to do mock interviews to build your interview skills, and you receive help with writing a resume. Q: What are the grads of this program doing now? A: Some of our Shareholders (Alumni) are now working for companies such as Busch Creative Services, Hewlett Packard, Southwestern Bell, Edward Jones, sales promotion and advertising agencies, as well as numerous media outlets. They hold positions such as Account Executive, Promotion Director, Advertising Manager, Marketing Communications Manager, and Director of Marketing. Q: What is Portfolio Review? A: The Portfolio Review is an opportunity for you to present your best work to a panel of our Account Executives (faculty). You must pass the review in order to receive a degree from the School of Communications. The Portfolio Review puts you in a setting similar to a client presentation. The Portfolio Review is another experience that you can use in the "real world.". In your Portfolio, you include work such as integrated marketing communications plans, ad plans, graphic design samples, copywriting samples, scripts and finished production pieces such as brochures, ads, radio and television commercials; all of which will come from your classwork here at Webster. Q: Is an internship required for graduation? A: Yes, full-time students must do an internship for credit before graduating. Internships help you get a job and determine that a certain career is right for you. Part-time students who are already working full-time may be allowed to complete a Senior Overview. In Senior Overview you are expected to do a project, a plan, a campaign or thesis, under the direction of a faculty member. Q: Do I have to set up my own internship or does the University set one up for me? A: The University usually sets up the internship for you. However, you are responsible for submitting your request to do an internship. If you want to set up your own internship, you have to make certain arrangements with the University in order to receive credit. Questions Asked by Transfer Students: Q: How many credits can be transferred in from other institutions? A: Webster University accepts a maximum of 98 semester hours of transfer work, towards a bachelor's degree from four year institutions. However, this major requires more than 30 hours that can only be taken at Webster. Webster accepts a maximum of 64 hours from a junior college. However, if you have received your Associate of Arts degree you already have satisfied all of Webster University's general education requirements. Transfer students should plan on at least five semesters at Webster. Q: How many credits are required to be taken at the University? A: Webster requires that at least 30 of your final 36 semester credit hours be earned directly from Webster University. Q: What classes should I be taking now that will count towards this degree? A: You could begin work on your degree now by taking general education courses or developing a broad liberal arts background. Take a minimum of 18 hours in humanities, 12 hours in social sciences, and, are you ready for this, only 6 hours in math or science. Questions Asked by Graduate Students: Q: Do I have to take an entrance exam? A: NO. You read right! You do not have to take the GRE entrance exams to enter Webster's graduate program. However, there is one small catch. All students enter on probation. For your first 12 credit hours at Webster you have to earn a B or better to be officially accepted into the graduate program. Q: What undergraduate degree is required? A: Students most likely to succeed in this program usually have an undergraduate degree in communications, business, marketing, advertising or journalism. All students seeking a graduate emphasis in advertising/marketing communications must have a minimum of 6 undergraduate hours in advertising-specific courses. Students without sufficient undergraduate coursework will be required to take undergraduate courses prior to any graduate courses specific to the emphasis. |
||||||||||||||||||||||||||||||
