Julie Clark (BA, Advertising and Marketing Communications, 2001) has always loved writing. She just wasn’t sure how to turn it into a fruitful career until — like so many other searching students — her mother got involved.

“My mom actually suggested advertising when I was in high school and searching for a major that would allow me to write and be creative,” Clark said. Today, she enjoys a career that allows her to do both.

Clark works as a senior copywriter for Momentum, a global event, promotion, retail, entertainment and sponsorship marketing agency. It’s a job where flexibility and creative freedom are the greatest perks.

“I also like that I can wear jeans almost every day,” Clark added.

So amid her stacks of “somewhat organized” papers, photos of family and friends in faraway places and a “really cool fake palm tree,” Clark goes to work every day writing copy for her clients. It’s here at her Clayton office where her creativity needs to kick in.



“There are several things that help me,” Clark said, “Running, Starbucks coffee, reading industry publications and taking a break. Sometimes I get so focused on trying to come up with the big idea, it clouds the other great ideas. It helps to step away from it for an hour or two and come back with a clear head.”

Working as a senior copywriter, it’s the compliments from clients that keep Clark going. “It’s nice to hear your work and creativity are appreciated,” she said.

But that doesn’t mean it’s all sun-shining days at Momentum.

“A typo got through and was printed once,” Clark said. “Luckily, we were able to reprint and it was fine. However, now I am super paranoid when I get a final proof to review. I guess it was a very good lesson.”

For those who may be seeking a similar job, Clark offered a quick lesson of her own:

“For creatives, have a great book,” she said.” It’s what gets you in the door. Even if you don’t have any real work to show, create some ‘fake’ pieces for your favorite band, store, product, etc. Creative directors and the people hiring you want to see how you think, not just what you have published or printed.”

At Momentum, Clark’s group creative director, David Bannecke, is one of the people in her field that she admires most.

“He’s a great teacher and makes all of us look at our ideas from a completely different perspective to make them better,” she said. “He’s also very patient and has a great sense of humor.”

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• Words from the Dean

• Julie Clark ’01
  Advertising
  and Marketing
  Communications

• The Film Must Go On: Webster Senior Rises
  to the Challenges of Producing a Film Abroad
• On Air: Student-Run Radio Station Returns

• Angela Cartnal ’03
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