Webster’s Certificate in Entrepreneurship is a unique program tailored to your area of interest. You will learn how to create a viable business within your field of study, culminating in a formal business plan as the capstone project. Successful entrepreneurs will review your plan and offer real-world feedback. The 18-credit-hour certificate program is now available in customized tracks:

• Music (Sample Courses: Survey of Music Business and Marketing for Musicians)

Your Options

• Pursue the certificate concurrently with your major, it will not lengthen your program since you can use your elective hours,
• Earn the certificate as a post-baccalaureate certificate,
• Improve your entrepreneurship skills by taking selected courses offered without pursuing the certificate.

Get Started Now!

Learn more about this exciting new opportunity by contacting:

Dr. Barrett Baebler – Entrepreneurship Program Director,
baeblerb@webster.edu, 314-961-2660 ext. 7940

The Certificate in Entrepreneurship is a multidisciplinary partnership between the School of Business and Technology, the School of Communications and the Leigh Gerdine College of Fine Arts.

Different Tracks, One Goal – Entrepreneurship!

Entrepreneurship Core Courses and Capstone

BUSN 3700 – Introduction to Entrepreneurship and Small Business Management
Introduces the concept of entrepreneurship and its relationship with small business. The course focuses on activities involved in planning, organizing, establishing, and controlling a small business. Includes procedures and problems in starting a business, managerial functions, marketing, and financing a new enterprise, as well as governmental regulations.

MNGT 3450 –Principles of Organizational Behavior
Presents individual and group processes involved in management-employee relationships; deals with leadership, group dynamics, communications, motivation, moral, power, conflict management, and job design and satisfaction. Includes analysis of modern concepts of participatory management, organizational culture, change, and development.

BUSN 3710 – Entrepreneurial Financial Management (New Course)
This course will focus on the process an Entrepreneur goes through to produce, understand, interpret, and use basic financial information to start, manage, or grow their entrepreneurial organization. As an Entrepreneur and Small Business owner, each decision you make has financial implications. Entrepreneurs must be able to generate and understand their financial information in order to evaluate their organization’s financial performance, to communicate clearly with their employees, bankers, and stakeholders, as well as to incorporate financial information into their day-to-day operations and decision-making process.

MNGT 4960 – Entrepreneurship Certificate Project Course (New Course)
This course is about building a roadmap for your dreams. It is an integrative, “capstone” project course designed to bring together a student’s entrepreneurial education experience at Webster University. Building on this entrepreneurial education, each student will write a comprehensive business plan based on the student’s original and innovative concept. At the end of the term, each student will present their business plan before a review panel comprised of faculty, entrepreneurs, financial organizations, and the business community who will evaluate your plan using “real-world standards”.

Entrepreneurship Music Track

MUSC 4360 – Survey of Music Business (New Course)
A survey course covering aspects of contracts, auditions, copyright, publishing, license (BMI, ASCAP, SESAC), union issues, promotion-marketing, taxes, grant applications, non profit organizations and foundations, exploration of careers in the music industry: entertainment law, retail, marketing, recording industry, arts management, self employment as a free lance musician (business owner, recording studio musician, teacher, composer, conductor, and so forth. Prerequisite: BUSN 3700 or permission of instructor.

MUSC 4370 – Marketing for Musicians (New Course)
A survey course covering aspects of image building, promotion kits (letterhead, internet site, photography, video/audio discs (repertoire, recording, art work, copyright, licensing, promotion, sales, reviews, etc), working with a publicist, advertising agency, manager and/or agent, audience connections (targeting educational residencies, seminars, and conventions), contracts, auditions, professional organizations and memberships Prerequisite: MUSC 4360 or permission of instructor.

Webster University ’s Undergraduate Certificate in Entrepreneurship
A partnership between the School of Business and Technology,
the School of Communications, and the Leigh Gerdine College of Fine Arts.