Barbara O'Malley

Associate Vice President and Chief Communications Officer

Barbara O'MalleyBarbara O'Malley leads the Webster University Global Marketing and Communications (GMC) unit responsible for aligning marketing, communications and brand marketing activities across Webster's St. Louis, metro, military, global locations and online programs with the University's mission and vision. Her division includes the offices of Creative Services, Digital Marketing and Communications, Strategic Communications and Public Relations. It is responsible for creating awareness of the University's brand as the only Tier 1, private, non-profit U.S.-based university providing a network of international residential campuses.


She has more than 20 years experience as a consultant and practitioner — both in corporate environments and in higher education institutions — of integrating marketing communications in the areas of marketing research, planning and measurement, advertising, branding, internal and external communications including media and crisis communication, web and digital media and incorporation of public relations and special events. She served as a state examiner for the Baldrige Quality Award Programs in Colorado and Ohio. A certified seminar leader, she has presented at regional and national conferences around the U.S. including Society for College and University Planners (SCUP) and Council for the Advancement of Secondary Education (CASE). Topics include marketing, branding, integrated marketing communication, change leadership and crisis communication.

O'Malley holds an MBA in marketing from the University of Denver in Denver, Colo., and a BS in communications and journalism from Black Hills State University in Spearfish, S.D. She also earned Executive Education Certificates in Dynamic Management from Duke University, Crisis Leadership from Harvard Kennedy School, High Performance Leadership from Oxford University's Said Business School and Global Leadership Academy from Webster University.

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