GMC works to promote Webster University's mission, position and goals through the development and creation of effective communications. The award-winning GMC team is made up of:
The Strategic Communications team partners with other internal units to plan and carry out executive communications, internal communications and brand platform and key messages across the University. The team serves as internal consultants to ensure successful communication plans and style consistency across channels. The team works closely with the other GMC teams to ensure message and communications alignment.
The Public Relations team is responsible for the development and implementation of a strategic public relations program designed to build the University's visibility across media. Areas of responsibility include media relations, community relations, social media, government relations and incident communications to enhance the image and reputation of the University by increasing awareness of the variety and quality of University faculty, staff, students, administrators and programs regionally, nationally and internationally.
The Creative Services team develops, executes and measures effectiveness of creative and brand management for all print, digital and outdoor creative projects in support of the Webster University global brand. The team manages photography and videography, media planning and buying, market research, and external advertising campaigns in conjunction with external vendors.
Digital Marketing & Communications
The Digital Marketing & Communications team leads the development and implementation of integrated marketing and communications strategies designed to attract students and enhance the University's reputation through the web and new media. The team manages the University website, mobile applications, search engine optimization, social media and email.