GMC Resources

Use the links and information below to find resources to help you and your extended campus, department or location.

Maintaining consistent language and visual standards are essential to presenting Webster University in a unified and consistent visual manner to the public, which is necessary in increasing enrollment, building institutional recognition and reinforcing institutional image.

Downloads   Editorial Style Guide   Email Signatures   Logos   Sponsor Logos
Photos   Videos   Website   Social Media   Music


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Email Signatures

All Webster University business collateral — letterhead, envelopes, business cards, etc. — uphold an identity standard that promotes brand consistency. Why should email be any different? If email is sent via webster.edu, it represents the University. Uniform email signatures present a professional image while still providing brand consistency across University departments, colleges, schools and campus locations.

A professional email signature isn't the place to offer inspirational quotes or try out colorful designs with fun, new fonts. Ultimately, a signature exists to answer three questions: Who are you? Where are you from? How do I reach you?

Be Concise: An email signature need not be longer than the email itself. Let less be more. The recommended signature fits on four lines and should never go more than six. Go wider rather than longer, and use pipes to separate components. Make sure to include your name, Webster University, your title and the best method for getting in touch with you. There is no need to include your email address in your signature since it's just as easy to click “reply.”

Random quotes are fun among friends, however you can risk offending someone that may not share the same points of inspiration.

No Images: An image only increases the email's file size and may be blocked before it's opened. Images hinder delivery performance and increase storage quotas. In short, drop the images.

Forget Fun Fonts: Standard-sized fonts, black in color, are one of the only ways to ensure a signature will appear the same regardless of the client each recipient uses. Stay away from big, tiny, or rainbow-colored fonts. Simple fonts are easier to read on computer monitors and mobile devices than more complex script and cursive fonts.

Check the Rules: There are some countries with specific rules for what information needs to appear in an email signature. Most often these rules require a company name, registration number and place of registration. Check with the country where you are located to see if these rules apply.

Example:

(Name)
(Job Title), (School or College, if applicable)
Webster University | (Local Street Address) | (City, State, ZIP)
Office: (XXX-XXX-XXXX) | Mobile: (XXX-XXX-XXXX)


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Logo Guidelines

The University's logo is a key element in presenting Webster University in a unified and consistent visual manner to the public, which is necessary in building institutional recognition and reinforcing institutional image.

  • Do not use the logo next to or near any other logo or mark.
  • Do not modify or embellish the logo in any way.
  • The minimum reproduction size of the logo is 1.5 inches long; there is no maximum size.
  • The logo can be used in reverse against a dark background. The Office of Marketing can provide you with this artwork, if needed.
  • The logo should be printed in Pantone® 280 blue or black ink. Official Webster University colors are midnight blue (Pantone® 280), gold (Pantone® 136) and white. Use of these colors is recommended for University-related materials.

The University logos should only be used according to established standards, and all official communication about Webster University should be drafted with consideration of the University's brand platform and key messages. For further questions about the correct use of the Webster logo, please contact Erin Rivers at (314) 968-7140. 

Webster logo
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Webster logo
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Webster logo
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Gorlok logo
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Gorlok logo
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Gorlok logo
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Athletic Department Use Only


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Sponsor or 3rd Party Logos

It is the best practice and procedure of Webster University Global Marketing and Communications department that sponsor and third-party logos shall not appear on any page of the Webster University website, webster.edu. If a need or request for placement of a sponsor or third-party logo online at webster.edu arises, please contact the Director, Digital Marketing and Communications. Exceptions to this policy include; university corporate Partnerships under the COHORT programs, required accreditation agencies, approved Webster University calendar items and when crediting a news source (as is beneficial or necessary to the credibility of information).


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Photography

Generally, it is not necessary to obtain a release for any individual or group photographed in a public venue or at a public event and these photos remains the property of Webster University.

Webster University occasionally uses digital images of currently enrolled students, faculty, adjunct faculty, staff, alumni and visitors in order to advance awareness and reputation of the institution. By attending events, enrolling in or being employed by Webster University, you authorize the use of your likeness without compensation from the University for the purposes of general internal communication, reporting of campus news and events and use with off-campus media outlets and publications*.

This includes rights to publish such images on the University website, alumni magazine, PR/informational materials, admissions publications and any other University-related publication. Images may appear as, but not limited to, print, broadcast, video, CD-ROM, DVD and electronic/online media.

If the images will be used in University external advertising projects, an additional photo release will be obtained by the Global Marketing and Communications Department.

*Webster University adheres to any established protocols and procedures required of various educational and corporate partners, including the Department of Defense and Family Educational Rights and Privacy Act (FERPA). A signed photo release will be obtained by the parent or guardian of a minor (under the age of 18) before photo is taken.


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Video

Videos created by GMC are stored on the official Webster University YouTube Channel. YouTube provides the ability to share, link or embed these videos as needed.

Webster University YouTube Playlists


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Website & Digital


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Social Media

Getting Started

Brand new to the social media scene at Webster University? You’re probably excited to get started. Before you create an account, please review all information and policy below.

All social media accounts must be approved and created by GMC. In addition, they must be created by and include one administrator from the Digital Marketing & Communications team. This includes LinkedIn and Facebook Groups. Currently, International Campuses are the only exception to this policy.

Approved Social Media platforms for schools, departments and domestic U.S. extended campus locations – Note: These accounts must be set-up by GMC:

  • Facebook (Best for sharing news, information and events)
  • Twitter (Best for engaging in conversation)
  • LinkedIn Groups (Groups only, not full accounts - must include a GMC administrator - Best for Alumni, Business Cohorts and peers.)
  • Other social media channels (such as Instagram, Snapchat and YouTube) are reviewed on a case-by-case basis.

Before establishing a presence on any social media network on behalf of Webster University, ask yourself the following questions:

1. Is there an existing account that might be willing to share my content on their page? For example, if you are within the College of Arts & Sciences and they have a page, could you ask them to share one post a week for your department? If you are trying to reach alumni, could you post your information on the Alumni Facebook page? You’re likely to experience better results feeding your content through an established account with a following, rather than trying to build a social media presence from the ground up. Collaborating with an existing account also means that you don’t have to worry about account upkeep and management and, you’re providing content for another account manager.

2. Do I have enough time to manage my social media profiles? Like any other part of your job, your social media profiles need regular upkeep. Are you prepared to develop a strategy, create and post content, respond to messages, engage with your followers, and assess your performance on a regular basis? Posting once per week is the bare minimum to maintain your social media accounts. Building a strong social media presence takes time, and comes from a steady stream of content, engagement, and effort on your end. Having no social media presence is bad. Having a poorly managed social media presence is worse. Visiting an organization’s social media page and seeing that their last entry was from 2 years ago (or even 2 months ago) reflects badly on the organization.

After thinking it over, if you’re sure that you do need your own social media presence, please consult with the Digital Marketing and Communications team. Be prepared to answer the following questions:

  1. Why are you establishing a social media presence?
  2. What do you plan to achieve with this social medium? Inform? Encourage dialogue? Share information? What kind of information?
  3. How will this drive people back to your primary website?
  4. Who will be reading and commenting on your social media?
  5. Who are you trying to engage?
  6. Who will establish your presence?
  7. Who will be the administrator?
  8. Who will maintain it?
  9. How often will it be updated? (Depending on the type of social media, updates at least daily are typical.)
  10. How will you make connection to other Webster University social media outposts and official websites?
  11. How will you promote it?

If you have questions or want to share ideas moving forward, you are invited to join the Social Media Users Group on Facebook. Please ask to be added or contact the Public Relations team to join.

Social Media Guidelines

Social Media channels for Webster University’s domestic campus locations, schools and departments must reflect the brand guidelines of Webster University.

If you administer a page in social media as part of your position at Webster University, please follow these guiding principles:

  1. Listen: Take time to scroll through your social media feeds and see what your followers are talking about. Remember that your audience is in the driver’s seat, and your content should contribute to the conversations that are happening.
  2. Respond: Don't just post content, respond to messages, questions and comments. Social Media is most effective as two-way communication. 
  3. Talk: Social media isn’t about blasting messages to your audience that you think they’re interested in. It’s a two-way conversation. When followers @mention you, respond. When you’re tagged in a Facebook post, like or comment as appropriate.
  4. Write it once, read it twice: Proper spelling and grammar on social media are essential – especially when you’re managing an account on behalf of the university. Write it once and read it twice before hitting send. If you do make a mistake, delete and repost the content immediately.
  5. Don’t spam or beg: Everyone has a message that they want to get out on social media, and this creates a lot of noise for users to weed through. Don’t be another megaphone urging your followers to, “RETWEET and spread the word!!” You never need to tell your followers to share a post. Create content that is compelling enough that your followers are excited to share it.
  6. Represent the University: As an administrator to your University page, you are posting on behalf of your campus, school or department. This is not your page to share your personal opinions or political affiliations. Stick to your area of expertise and provide unique, individual perspectives on what's going on at Webster University and in the world.
  7. Be appropriate and respectful: Respect proprietary information, content, and confidentiality. Post meaningful, respectful comments. Defamatory, racist or hateful posts will be promptly deleted.
  8. Be positive: If you receive negative comments or complaints, you should respond but always do so with respect and with the facts. If additional questions arise, please consult with the Digital Marketing and Communications team. If someone complains, it is often best to quickly respond with a University phone extension or e-mail address they can use to continue the conversation privately.
  9. Follow the law: Social media channels have rules and regulations about contests, advertisements and endorsements. Also, be aware of copyright laws. If you need images, please visit Webster University’s photo shelter. Do not take images off of other websites or do a Google Image Search as these images are likely owned by other entities and we are not legally able to use them. Note: Memes are a gray area in social media and are often used without legal recourse. If you feel that image memes are appropriate for your page, please use in moderation.
  10. Evaluate: Analytics are a key component to building a successful social media presence. Evaluate what is working and what isn’t on a regular basis to create engaging content. You can access free, native analytics on Facebook and Twitter.
  11. Be patient: Building a strong social media presence takes time but by creating interesting content and evaluating what works, your page can be a successful part of your overall communications plan.

Social Media Commenting Policy

Webster University reserves the right to moderate any and all comments, based on the following criteria:

  • Posts containing profanity, hate speech, and offensive or inappropriate language will be deleted.
  • Personal attacks on other users, students, administrators and staff members are prohibited.
  • Posts containing illegal activity, commercial/political or fund raising solicitations, spam, or copyright/trademark infringement will be deleted.
  • Please ignore the trolls. Some Facebook users will deliberately post comments on the page in order to elicit responses from other users. Don't get baited into an argument no one can win.
  • Webster University reserves the right, at our discretion, to remove any post or to revoke a user's privilege to post to our page.
  • Comments posted by others on the Webster University Facebook page do not reflect the opinions of Webster University or its employees. This posting policy is subject to change at the discretion of Webster University.

Social Media Advertising Policy

If you are interested in purchasing advertising or boosting posts on your social media pages, please contact Global Marketing & Communications to ensure that you are following proper brand guidelines.

If you have questions or want to share ideas moving forward, you are invited to join the Social Media Users Group on Facebook. Please ask to be added or contact the Public Relations team to join.


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Music

Sheet Music

Alma Mater ("Webster U., You Are Our Home") (pdf))
Alma Mater ("Webster U., You Are Our Home") Solo Melody (pdf)

Fight Song ("Go, Go, Gorloks!") Band, Vocals (pdf)
Fight Song ("Go, Go, Gorloks!") Solo Melody (pdf)

Audio Files

Alma Mater ("Webster U., You Are Our Home") All Four Verses, Choral (mp3)  [ Download File (Firefox and Chrome only) ]
Alma Mater ("Webster U., You Are Our Home") Verse 1, Choral (mp3) [ Download File (Firefox and Chrome only) ]

Fight Song ("Go, Go, Gorloks!") Wind Ensemble (mp3) [ Download File (Firefox and Chrome only) ]


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Downloads

Program Sheets & Brochures >> 

Academic Program Videos >>