Social Media Guidelines | Webster University

Social Media Guidelines

Through the use of social media, Webster University has developed a unique way to interact with its students, staff, faculty, community and campuses. It has opened lines of communication that once were not possible, and has allowed us to not only share our news, but others' news as well. Follow, friend and enjoy.

Social Media Guidelines

If you participate in social media as part of your position at Webster University, please follow these guiding principles:

  1. Stick to your area of expertise and provide unique, individual perspectives on what's going on at Webster University and in the world.
  2. Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive. Defamatory, racist or hateful posts will be promptly deleted.
  3. Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate.
  4. Respect proprietary information and content, and confidentiality.
  5. When disagreeing with others' opinions, keep it appropriate and polite.

Setting up Social Media

Assistance in setting up social media accounts and their settings can be obtained from the Digital Marketing & Communications team. Prior to contacting the Digital Marketing & Communications team, prepare a Social Media plan. Please be ready to outline specific usage, needs, goals and what outcomes would make the Social Media account successful. Ask if there is pre-existing Social Media account that would be able to communicate to the audience you are trying to reach. Social media identities, log-on ID's and user names may not use Webster's name without prior approval from the Digital Marketing & Communications team. Social Media avatars and profile pictures must follow all Webster logo brand standards.

All accounts must include one administrator from the Digital Marketing & Communications team.

Protect your own privacy

Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the Webster website. Be mindful of posting information that you would not want the public to see. Assistance in adjusting privacy settings can be obtained fro  the Digital Marketing and Communications team.

Be honest and authentic

We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for Webster University.  Do not say anything that is dishonest, untrue, or misleading.

Controversial Issues

If you see misrepresentations made about Webster University in the media, you may point that out. Always do so with respect and with the facts. If additional questions arise, please consult with the Digital Marketing and Communications team.

Don't forget your day job

Make sure that online activity does not interfere with your job or commitments to students.

View the Social Meida Startup Guide

View the Social Media Commenting Policy