Webster University - Little Rock Metro

Master of Arts in Marketing

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

Master of Arts in Marketing
Course	Course Name	Required/Prerequisites
MRKT 5000	Marketing	Prerequisite
MRKT 5890	Marketing Statistics	Required
MRKT 5920	Marketing Channel Management	Required
MRKT 5940	Promotional Management	Required
MRKT 5960	Marketing Management	Required
MRKT 5970	Marketing Research	Required
MRKT 5980	International Marketing	Required
MRKT 6000	Integrated Studies in Marketing	Required

In addition, the student chooses elective courses offered in this major and/or from the program curricula of other majors.

If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors.

The required courses and electives listed in this core may be taken as Directed Studies, subject to the conditions stated in the Directed Studies section listed under Academic Policies and Procedure.

Details on the Master of Arts in Marketing may be found here.