BA in Management: Marketing

The bachelor of arts (BA) in Management with an emphasis in Marketing degree will cover basic management theory, the functions of management, and internal and external aspects bearing on managerial activities, as well as focuses specifically on marketing.

Your studies will cover economic activity and growth, determination of income, employment, output, inflation, aggregate demand and supply, money and banking, monetary and fiscal policies, and international economic issues as well as pricing and output, competition and monopoly, government regulation, current economic problems, and international economic developments.

Your studies will cover the marketing process as it relates to management, channels of distribution, trends in selling, consumer behavior, promotion and pricing policies, research, communications, and government regulation.

You will also examine advertising in terms of its relation to the economy, marketing management, and behavioral sciences. Includes the use, organization, planning, and preparation of advertising and its economic and social effects.

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