MA in Advertising and Marketing Communications
Although advertising theory and creative strategy remain universal, an unprecedented explosion of new media makes it necessary for creative advertising and marketing professionals to update skills in order to retain a creative and competitive edge.
Webster's Master of Arts (MA) in Advertising and Marketing Communications degree uses a real-world approach to learning that lets you examine all phases of the communications process through hands-on experience -- planning, budgeting, creative strategy development, copywriting, media planning, research and production of single pieces and integrated campaigns.
All faculty are experts in the field and share the latest marketing insight that will help you take the next step in your career. You'll learn how to stay competitive in the use of emerging technologies, and how to understand the influences of culture and international business practices when developing more socially responsible global advertising.
You'll develop skills that will enable you to anticipate and take advantage of changes in consumer trends, non-traditional media and new technologies that affect marketing communications. And you'll learn how to evaluate the effectiveness of a marketing communications plan and give productive direction to a team.
Points of Distinction
- Award-winning advertising and marketing faculty who work in agencies and with clients, using the latest communications channels and techniques to produce real world solutions.
- Unique internship program designed to enhance the curriculum.
- The opportunity to study internationally at our campus in Cha-am/Hus Hin, Thailand.