Marketing professionals are responsible for creating brands and relationships that go beyond the brand loyalty. In the past, marketing was just one component of a business degree. Today, it is responsible for creating brands that people want, understanding why they want them, developing loyalty and earning trust within targeted demographics.
The certificate and master's degree programs in Marketing help students and marketing professionals take their careers to the next level. Focusing on the dynamics of human behavior that affect buying decisions, students study marketing theories and analytic techniques that will help them influence marketing business decisions.
Webster students research and develop successful marketing plans and also focus on the strategy involved in e-commerce marketing. With a business-based curriculum, it's important for students to understand how the Internet has changed the economy and the role marketing has played in the process.
Points of Distinction
- Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for MA programs in the Business and Management departments.
- Classes are taught by working professionals who bring marketing expertise to the classroom.