Minor in Advertising and Marketing Communications
It's more than just selling a product. The fast-paced world of advertising and marketing communications is about connecting people in creative ways, reaching specific target audiences and selecting the appropriate means of promotion.
Webster University's School of Communications is a great place to start. Advertising and Marketing Communications majors learn all phases of the communications process through hands-on experience -- planning, budgeting, creative strategy development, copywriting, media planning, research and production of single pieces and integrated campaigns.
Most students also take on an internship. Recent opportunities include: Adamson Advertising, Anheuser-Busch Entertainment, Emmis Communications, Fox 2 St. Louis, Hughes Group, KPLR-TV, Kupper Parker Communications, the St. Louis Rams and Zipatoni.
The following apply to all minors:
- A minor must be comprised of 18 credit hours taken at Webster University.
- No course counted toward a major can also count toward a minor.
- Students may have a major and a minor within the same department; they may not major and minor within the same area of emphasis.
- Students must earn a grade of C- or better in any course they wish to apply toward a minor.