Tim Murphy Presentation - The magic behind Super Bowl commercials
Tim Murphy is a marketing executive from Anheuser-Busch
Project Manager: Gina Runde
Date: Thursday, February 9th
Time: 11.30 - 1.00 pm
Location: H.Sam Priest Center, Room 104
Bank Of America: Understanding Credit
Project manager: Barbara de Bruin
or contact Tanya Dupske
This project will consist of a
presentation by a personal banker representing Bank of America. The
presentation will discuss the importance of obtaining and maintaining
good credit. Examples will be provided to demonstrate things that
one can do to establish good credit, and also events that can hurt
your credit. The goal is to provide students with a basic understanding
of why credit is important and how to maintain it. This project would
fall under the financial literacy portion of the SIFE criteria.
Possible Dates: Monday,
November 7, 2005 or Wednesday, November 9, 2005 (depending on room
availability)
Times: 11:30am-1:30pm
Need Volunteers to:
-
Approach professors about providing extra credit
to students who attend the presentation
-
Distribute and hang flyers around campus the week
prior to the presentation
-
Contact career services to see if they would be
interested in promoting the presentation
-
Contact Journal to see if they will announce and/or
cover the invent.
-
Go to classes and encourage students to attend.
BOO AT THE ZOO
Project manager: Lela Prodani
or call at 314-306-5459
Date: Saturday, October 29th
Time: 9:00 to 13:00
Event will be hold at the St.Louis Zoo. Target audience is children
under 12. Fliers contain an ethical dilemma lesson will be given out
at the event.
Webster Works Worldwide --
October 12
"...Annually, Webster University sponsors a campus-wide
community service day in partnership with local agencies and nonprofit
organizations. Students, faculty, staff and alumni work in teams to
accomplish tasks that agencies often neglect due to lack of time and
resources. Projects include light construction work, tutoring, painting,
yard-working with children or seniors, park and forest restoration,
consulting, and fine arts projects..."
Project Manager: Brooklyn Seibert
SIFE annual Sale
We promote entrepreneurship. For one day students will
be able to sell/buy anything they want to. Just bring
your items and we'll set up a place for you.
Junior Achievement: "Global Marketplace"
6th grade
students
St. Louis Fair: Auditing ticket sales
Party on the Quad: Recruiting & advertising
SIFE campus
Tailoring Smiles
To help low-income mothers sustain their families with their own
businesses. Webster SIFE team traveled to Quito-Equado, to help these
talented women set up their own store. Mass media involved: Online and
Paper, "The Journal-Webster University". The help of the team
ranged from:
- Constructing a marketing plan.
- Assisting with receiving a government grant which provided them
with a free of cost storefront.
- Sales training and the decoration of their new store.
- Placing their fisrt large vase order to be sold in our annual SIFE
sales.
CREDIFE
To provide below-market interest loans to rural workers and low-income
families to start their own business in Quito, Ecuador (South America).
- Partnered with National Chamber of Micro Enterprises
- Two day seminars and 8 professional speakers
- 3 Ecuadorian Newspapers published the story
Adventures in entrepreneurship / co-sponsorship
St. Louis Public School System
To educate eighth-grade students about the marketing, entrepreneurship,
ethical and financial skills needed in running any type of business.
Students developed: Missions Statements, Budget, Marketing campaign
, logo and slogan, and dealt with ethical dilemmas. Also, students had
the opportunity to visited a small business company.
Seminars
The seminars were targeted not only to out Webster friends but to
our community in general.
- "Leadership ought to be easy" local
civic leader Jerry Daniels and our co-sponsorship of David Kemper,
Chairman of Commerce Bank, spoke with our Webster friends and emphasized
the importance of having an excellent customer relationship and the
importance of leadership skills needed to successfully compete.
- "Anheuser Bush: Behind Super Bowl Commercials"
The Super Bowl seminar discussed the marketing techniques and strategies
Anheuser Busch uses in order to stay competitive in the beverage industry.
For example, Busch has been emphasizing its advertisements of Michelob
Ultra towards women in order to expand their target audience to be
more favorable towards females. Moreover, Tim Murphy discussed
the social responsibility involved in deciding the Super Bowl commercials
and broke through a lot of pre-conceived notions about the beer industry.
Students had a great time watching the yet-to-be aired Super Bowl
commercials while learning about the secrets of the marketing industry.
i.e. critical thinking, management strategies, strategic planning,
and leadership qualities).