The Business of Entertainment | Webster University

BUSN 5680: The Business of Show Business (Orlando, Florida)

Online Course Dates: February 4 – March 22, 2013
On-location Dates: March 11 - 15, 2013
Course Number: BUSN 5680
Credit Hours: 3

Students will research how the effective use of ‘show business' can create a truly unique customer experience, resulting in improved brand awareness and loyalty. During the first five weeks of the course, research, selected readings, and case studies will help prepare the students with an understanding of the topic. This will be enhanced with on-going threaded discussions to provide an opportunity for the sharing of ideas and dialogue on current topics.

In week six of the course, students will travel to Orlando, Florida, USA for a four day field experience. This will include morning seminars with the instructor and additional subject matter experts, and afternoon field trips to a number of venues that will expose the students to the practical application of the material. Venues will include theme park, hotel, and retail experiences.

Tuition - Spring 2013 Online Tuition
Deposit only for non-US citizens (non-refundable after deadline) - $150
Program Fee - $2,000 (see Course Information for details)
Deadline (for application and deposit) - December 14, 2012
Instructor - Louis Pearsall -

*Please Note: A deposit will be refunded if there are not enough enrollments and the program is canceled. A deposit is non-refundable after the deadline only if the program has sufficient enrollments and a student withdraws or drops the program. Deposit goes toward program costs.