Study Abroad in Munich, Germany | Webster University

Study Abroad in Munich, Germany

Spring 2020 - International Marketing (MRKT 5730)

Program Description 
In a world of "Borderless Markets" and global customers, it is imperative to expand our knowledge base of marketing to a diverse customer base who is not limited in any way from products and services offered internationally. Professional marketers today constantly need to grow their capabilities for the development of critical "touch points" to the global customer.

During this program, students will have the opportunity to visit international corporations like BMW, Siemens, Bayer, Union Carbide and Boehringer Ingelheim. These visits will allow students to network with other "borderless" professionals and learn about marketing strategies used by these corporations. In addition to corporate visits, students will participate in sessions with business graduate students from Munich based universities to gain invaluable networking experiences.

This experience will augment degrees as well as expand students' personal and professional backgrounds as an international business professional in an ever expanding marketplace.

Program Highlights

  • Study Abroad in Munich, Germany- a distinctive global city.
  • Experience first-hand the business and strategic marketing models from top global corporations
  • Gain invaluable networking experiences and knowledge sharing from marketing practitioners and graduate students from Munich

Course Dates: Jan 13 - March 20, 2020
Immersion Dates: March 7-15, 2020

Course: MRKT 5730 International Marketing
Course Description: Students are exposed to several aspects of international marketing. This includes the international marketing environment and the international marketing mix--product, pricing, distribution, promotion--as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation.
In addition to the online component, this unique course will be taught primarily in Munich, Germany where students will have the opportunity to experience marketing programs and strategic tactics in an international environment with professionals from global corporations and universities. 3 credit hours.

Professor: William Yeager
William Yeager has vast business experience, both internationally and domestically, working with several global corporations like the Bayer Corporation, Boehringer Ingelheim and Sanofi Health. All of these multi-national companies have facilities in Europe and mainly in Germany. He has worked in Munich, Frankfurt, Koln, Leverkusen, Frankfurt and Ingelheim Germany in the area of Marketing and Global Business. Professor Yeager's degrees are from Northwest Missouri State University, the University of Central Missouri and he is currently working on a Doctor of Management Degree from Webster University.

Program Flyer
MRKT 5730 International Marketing

Program Costs
Program Fee:
What's included in the program fee: 8 nights double accommodations*; some meals (all breakfasts, a welcome dinner and farewell dinner); all cultural and educational activities; transportation for course activities and between cities within Germany
*single room accommodations can be requested for an additional $450
What's not included in the program fee: roundtrip airfare; airport transfer; most meals; personal spending money
Study Abroad Fee: $175
Application Deposit: $100
Tuition: Graduate students in this program pay 2019-2020 online course rate



Students may be eligible for the following Webster study abroad scholarships:

  • Next Century Leaders Endowed Scholarship Fund
  • Marilynne Bradley Endowed Fund for Undergraduate Study Abroad
  • Dr. Roy Tamashiro Endowed Travel Scholarship

For a complete list of available scholarships along with eligibility and requirements, please reference the Study Abroad scholarship website.

Spring Break Scholarship Deadline- November 15th, 2019

Application Process
To apply, follow these steps:
1) Ensure you meet the study abroad eligibility requirements
2) Start an application via the Webster online application system
3) The application will ask you to fill out a number of forms, pay the study abroad fee, write a brief statement of purpose, and submit a passport sized photos.

 *The $100 application deposit is refundable to if ALL of the following conditions are met:
1) Student attends the program
2) Student completes the pre and post-study abroad surveys
3) Student does not have any outstanding program charges

Information Session
MRKT 5980 International Marketing
Thursday, November 7th at 12:00 pm (central time)
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Meeting number (access code): 923 967 212
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