Learning Resources & References

• Introductory Tutorials
• Managing Contact List Tutorials
• Managing Contact List User Guides
• Creating & Modifying Email Tutorials

Introductory Tutorials

Tutorial	Description (Speakers or headphones required for audio)	Duration
Getting Started with Email Marketing	Overview of Constant Contact and its use. View this tutorial, if none other, prior to training. It will help simplify your training.	7 min.

Managing Contact Lists - Tutorials

Tutorial	Description (Speakers or headphones required for audio)	Duration
Getting Started with Contacts	General overview of the Contacts tool within Constant Contact	4 min.
Importing a List	Instructions on how to properly format a file before importing into Constant Contact, how to set up your column headings in a spreadsheet you'll be importing, how to check for errors, and more.	6 min.
Customizing Your Join My Mailing List Form	Information about creating a mailing list form that gives your customers newsletter options. Describes how to download the online mailing list form, modify it, add newsletter options for people to choose to receive, and collect info from new subscribers.	6 min.
QuickImport for Microsoft Outlook	How to import contacts from Microsoft Outlook using Constant Contact's downloadable QuickImport utility. (Not developed by Webster University Information Technology)Note: You can also manually export contacts from Outlook without the QuickImport utility.	8 min.

Managing Contact Lists - User Guides

Guide	Description	Format
Importing or uploading a file of contact email addresses	Text-based instruction on exporting contacts from various email clients and importing these into Constant ContactNote: Microsoft Outlook and Mac Mail are the only clients officially supported by the University.	PDF
Adding and Updating Contacts	Detailed instructions on adding and updating contacts, including how these should be formatted	PDF

 

Creating and Modifying Email Messages - Tutorials

Tutorial	Description (Speakers or headphones required for audio)	Duration
Editing Your Email	Detailed instructions for using the edit email toolbar, including how to modify content blocks, colors and fonts, adding images, and more	5 min.
Footer Options	Discusses options available on the Footer Options page. Here you can select whether to allow recipients to update their profile/email address and also whether to include a comment box for a recipient to include a reason if they choose to unsubscribe from future mailings	3 min.
Global Colors and Fonts	Detailed instructions about modifying the global colors and fonts options (what will be used as default for your email message)	6 min.
Insert Anchor Tags	Instructions on how to include anchor tags in your email message. This term will be more familiar to those who have HTML experience, but an anchor tag will allow you to insert a link in your email message that will bring the reader to another section in that same email message that you specify. For instance, you will often see this used in longer emails where there will be a link at the end of a section allowing the user to click on it to be taken back to the top of the page	3 min.
Using Images and Documents in MyLibrary	Demonstrates how to use the Library tool to store common images and documents that you may use on a regular basis in your outgoing emails.	5 min.