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    Media Literacy (BA)


    Program Description

    Students of media literacy apply critical thinking skills in analyzing the source of much of our information: the media. The emphasis in media literacy consists of the following areas of study: an awareness of the impact of the media on the individual and society; an understanding of the process of mass communication; the development of critical approaches with which to analyze and discuss media messages; an awareness of media content as a "text" that provides insight into our contemporary culture and ourselves; an awareness of the depiction of diverse groups within a culture by the media; and the cultivation of an enhanced enjoyment, understanding, and appreciation of media content.


    Learning Outcomes

    Successful graduates of this program will be able to:

    • demonstrate comprehension and knowledge of basic media literacy concepts;
    • use industry-standard terms and concepts in communicating media literacy ideas;
    • apply media literacy concepts to a variety of media;
    • express media literacy concepts and develop arguments in writing;
    • conduct original media literacy research
    • analyze and synthesize media literacy concepts;
    • evaluate application of media literacy concepts.

    Portfolio Review Course Requirements

    EPMD 1000 Introduction to Media Production 3 hours
    MEDC 1010 Introduction to Mass Communications 3 hours
    MEDC 1630 Media Literacy 3 hours
    MEDC 2630 Studies in Media Literacy 3 hours
    MEDC 3190 Introduction to Media Research 3 hours

    Degree Requirements

    54 required credit hours
    36 general education credit hours
    41 elective credit hours


    Required Courses

    EPMD 1000 Introduction to Media Production 3 hours
    MEDC 1010 Introduction to Mass Communications 3 hours
    MEDC 1050 Introduction to Media Writing 3 hours
    MEDC 1630 Media Literacy 3 hours
    MEDC 2200 Ethics in the Media 3 hours
    MEDC 2630 Studies in Media Literacy 3 hours
    MEDC 2800 Cultural Diversity in the Media 3 hours
    MEDC 3190 Introduction to Media Research 3 hours
    MEDC 3900 Topics in Media Literacy 3 hours
    MEDC 4100 The Law and the Media 3 hours
    MEDC 4110 Digital Media Culture 3 hours
    MEDC 4190 Media Research Methodologies 3 hours
    MEDC 4620 Senior Overview* or
    MEDC 4950 Professional Media Practicum
    3 hours
    3-8 hours
    MEDC 4850 Seminar in Media Studies 3 hours
    *Capstone Course


    A minimum of 12 credit hours must be chosen from the following:

    MEDC 1500 Applied Media Aesthetics 3 hours
    VIDE 1810 Video I 3 hours
    SPCM 2600 Nonverbal Approaches to the Media 3 hours
    MEDC 3260 International Communications 3 hours
    MEDC 4500 Political Communications 3 hours
    MEDC 3850 Television: A Critical Study 3 hours
    MEDC 3900 Topics in Media Literacy 3 hours
    MEDC 4220 Genre Studies 3 hours
    MEDC 4440 Patterns of Media Ownership 3 hours
    JOUR 4500 Media Criticism for Publication 3 hours
    MEDC 4950 Professional Media Practicum 3 hours

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