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    Speech Communication Studies (BA)


    Program Description

    The undergraduate degree in speech communication studies provides students with an understanding of the processes of oral communication. Students are exposed to a variety of theory and skill development opportunities ranging from forensics and presentational applications to rhetorical awareness and analysis. The program offers opportunities to study in three areas: interpersonal/relational communication, professional speaking and performance, and a comprehensive general approach to the field. Each program incorporates coursework from a variety of discipline areas to provide a comprehensive theoretical and practical curriculum.


    Learning Outcomes

    Successful graduates of this program will be able to:

    • differentiate between effective interpersonal communication and ineffective interpersonal communication;
    • critically relate rational communication principles to messages and contexts;
    • utilize strategies to effectively adapt messages, oral and written, to audiences in an effort to achieve communication goals;
    • uphold the importance of communication competence as central to transforming students for global citizenship and individual excellence.

    Portfolio Review Course Requirements

    A portfolio review is not required for this major. Instead, students majoring in Speech Communication Studies incorporate elements of all their coursework in their culminating senior overview.


    Degree Requirements

    51 required credit hours
    36 general education credit hours
    41 elective credit hours


    Required Courses

    SPCM 1040 Public Speaking 3 hours
    MEDC 1050 Introduction to Media Writing, or
    WRIT 1010 Composition, or
    JOUR 1030 Fundamentals of Reporting
    3 hours
    SPCM 1280 Interpersonal Communication 3 hours
    POLT 1550 Introduction to Political Argumentation and Debate, or
    SPCM 2000 Forensics
    3 hours
    MEDC 1630 Media Literacy 3 hours
    MEDC 2200 Ethics in the Media 3 hours
    SPCM 2200 Group Communication 3 hours
    SPCM 2400 Persuasion 3 hours
    SPCM 2600 Nonverbal Approaches to the Media 3 hours
    SPCM 3600 Rhetoric 3 hours
    JOUR 2380 Free Expression and the First Amendment 3 hours
    SPCM 3800 Communication and Diverse Populations, or
    MEDC 3800 Studies in Cultural Diversity: Communication and Diverse Populations
    3 hours
    SPCM 4500 Conflict Resolution 3 hours
    SPCM 4600 Communication Theory 3 hours
    SPCM 4620 Senior Overview*, or
    MEDC 4950 Professional Media Practicum *
    3 hours
    *Capstone Course


    In addition, a minimum of 6 credit hours must be chosen from the following:

    EPMD 1000 Introduction to Media Production 3 hours
    SPCM 3100 Communication as Storytelling 3 hours
    SPCM 3150 Topics in Speech Communication Studies 3 hours
    MEDC 3190 Introduction to Media Research 3 hours
    SPCM 3300 Navigating Relationships 3 hours
    SPCM 3500 Presentations for Media Professionals 3 hours
    POLT 3550 Competitive Political Argumentation and Debate 3 hours
    SPCM 4610 Readings 3 hours
    SPCM 4616 Communication Research and Analysis 3 hours
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