Course & Section Class Title Text Needed Author ISBN #
ADVT |
|
|
|
|
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Advt1940.01 |
Intro to Mar Com |
NO TEXT |
|
|
|
Advt1940.02 |
Intro to Mar Com |
Promotion & Integrated Marketing Communications |
Semenik |
9780324062533 |
|
Advt2550.01 |
Creative Strat. |
Advt. Strat. & Tactics |
Alstiel |
09781412917964 |
|
Advt2550.02 |
Creative Strat. |
Advt. Strat. & Tactics |
Alstiel |
09781412917964 |
|
Advt2910.01 |
Writing for Advt |
Advert. Concept & Copy |
Felton |
09780393731590 |
|
Advt2910.02 |
Writing for Advt |
Advert. Concept & Copy |
Felton |
09780393731590 |
|
Advt3150.01 |
Jingles |
Through the Jingle Jungle |
Karmen |
00100823077071 |
|
Advt3150.02 |
Sports Mkting |
NO TEXT |
|
|
|
Advt3150.03 |
Promo. Comm. |
Sales Promotion |
Cummins |
9780749438647 |
|
Advt3500.01 |
Visual Comm. |
Elements of Graphic Design |
White |
09781581152500 |
|
Advt3500.02 |
Visual Comm. |
Elements of Graphic Design |
White |
09781581152500 |
|
Advt4040.01 |
Radio Prod. |
NO TEXT |
|
|
|
Advt4040.02 |
Print Prod. |
Guide to Graphic Print Prod. |
Johansson |
09780471761389 |
|
Advt4620.01 |
Overview |
NO TEXT |
|
|
|
Advt4910.01 |
Ad. Campaign |
NO TEXT |
|
|
|
Advt4910.02 |
Ad. Campaign |
Advertising Campaign Planning |
Avery |
09781887229067 |
|
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