Sports Communication (BA)


2020-2021 UNDERGRADUATE STUDIES CATALOG

Effective 1 June 2020 through 31 May 2021

Please see the Temporary Adjustments to Policy on Grading for Undergraduate Courses for Spring 2020

Please see the Undergraduate Catalog Archives for PDF versions of past catalogs.


This program is offered by the School of Communications/Communications and Journalism Department and is only available at the St. Louis home campus.

Program Description

The many manifestations of sports constitute a large and growing industry with an expanding need for professional communicators stretching across contexts such as family and youth sports, personal fitness, the amateur, high school, college and professional leagues that fill stadiums, newspaper columns, talk radio and television channels, video games, fantasy sports, sports betting and social media platforms. Sports communication explores the various aspects of the sports industry, focusing on communication strategies and media. Webster University's program provides a unique balance of theory and practice that spans the breadth of sports cultures. The sports communication curriculum also frames core and elective coursework in a way that builds a solid foundation with flexibility for the pursuit of individual interests within sports fields. The combination of a broadly framed curriculum and a senior capstone internship or thesis project equips students for a variety of careers as professional sports communicators. 

Learning Outcomes

Successful graduates of this program will be able to:

  • Define and engage a personal connection within professional and academic sports communication fields.
  • Critically analyze the socio-political connections with the culture and industry of sports.
  • Effectively communicate sports messaging across a variety of platforms, including writing, speaking and mediated communication. 

Degree Requirements

For information on the general requirements for a degree, see Baccalaureate Degree Requirements under the Academic Policies and Information section of this catalog.

  • 45 required credit hours
  • Applicable University Global Citizenship Program hours
  • Electives

Required Courses

  • JOUR 1020 Introduction to Media Production for Journalists (3 hours)
  • SPCM 1040 Public Speaking (3 hours)
  • MDST 1050 Media Writing (3 hours)
    or JOUR 1030 Fundamentals of Reporting (3 hours)
  • SPTC 1800 Sports Communication (3 hours)
  • ADVT 1940 Introduction to Marketing Communications (3 hours)
    or PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3 hours)
  • MDST 2200 Ethics in the Media (3 hours)
  • SPTC 2400 Culture of Sports and Society (3 hours)
  • ECON 3737 The Business of Sports (3 hours)
  • MDST 3300 Media Law, Ethics & Policy (3 hours)
  • SPTC 4600 Sports Media Strategies (3 hours)
  • SPCM 4616 Communication Research and Analysis (3 hours)
  • MDST 4950 Internship* (3 hours)
    or SPTC 4620 Senior Overview* (3 hours)

* Capstone Course

In addition, a minimum of 9 credit hours must be chosen from the following:

  • ADVT 3200 Sports Marketing Communications (3 hours)
  • AUDI 1063 Introduction to Podcasting (3 hours)
  • BUSN 2037 Introduction to Sports and Entertainment Management (3 hours)
  • BUSN 4747 Sports Operations and Logistics (3 hours)
  • FTVP 1000 Introduction to Film, Video, and Television Production (3 hours)
  • JOUR 3050 Sports Reporting (3 hours)
  • SPTC 2000 Sports Announcing (3 hours)
  • SPTC 2500 Practicum in Sports Announcing (1-3 hours)
  • SPTC 3150 Topics in Sports Communication (3 hours)
  • SPTC 3200 Communicating Baseball (3 hours)
  • SPTC 3600 Sports Analytics 
  • SPTC 4610 Readings in Sports Communication (3 hours)