Developing Creative and Strategic Communicators
Beyond simply selling a product, advertising and marketing is about connecting with people in creative ways, reaching specific audiences, and understanding the ways and means of promotion. Students and marketing professionals in Webster's Advertising and Marketing Communications programs learn theory and application to help develop a creative, competitive edge, while learning to analyze traditional advertising, social media, and mobile marketing campaigns to establish and advance in their careers.
“All of my professors bring industry knowledge and experience into the classroom. I also feel like I get lots of hands-on learning experiences at Webster.”
BA in Advertising and Marketing Communications, '22
Choose Webster for Advertising and Marketing Communications and Prepare for Your Future
At Webster University, our students learn both in the classroom and experientially. Our faculty members bring real-world experience and industry knowledge to every classroom.
Experienced faculty; successful students
Webster University's award-winning advertising and marketing faculty work in agencies and with clients using the latest communications channels and techniques to produce real-world solutions. We balance academic and practicing faculty with extensive experience in consumer products, business-to-business, and institutional advertising execution in broadcast, print, outdoor, online, and social media. And our communications students often receive internship opportunities to enhance their curriculum.
Choose Your Program
Advertising and Marketing Communications majors learn all phases of the communications process through hands-on experience planning, budgeting, creative strategy development, copywriting, creative advertising production, media planning and research. Students are encouraged to take advantage of internship openings with companies such as Osborn Barr Paramore, Momentum Worldwide, Emmis Communications, Live Nation, Moosylvania, Javelin, Inc., Fox Sports Midwest, HLK, and St. Louis Magazine.
Undergraduate students also have the opportunity to participate in planning and executing a multimedia advertising campaign. In recent years, some of these campaigns won regional awards and ranked among the top 10 in national competitions.
Students who earn a minor or bachelor's degree in Advertising and Marketing Communications become successful professionals and have careers such as:
- 360i, Sr. Art Director
- Momentum Worldwide, Associate Creative Director
- Elsevier, Marketing Coordinator
- Manifest Digital, Digital Production Coordinator
Working to advance in their advertising and marketing careers, graduate students learn how to stay competitive through the application of emerging technologies, understanding the influences of global cultures and developing socially responsible advertising strategies. Webster faculty are experts working in advertising and marketing who are able to share the latest insights with students.
Theory-based study enables students to anticipate and successfully engage in consumer trends, non-traditional media and new technologies that affect marketing communications. Additionally, students pursuing the master's degree in Advertising and Marketing Communications learn how to evaluate the effectiveness of communication plans and give productive direction within team environments.
“Through written word, I hope to influence, inspire, and enlighten my readers. Everything you read online, in magazines, on billboards, etc. is copy. The possibilities and reach of a copywriter are endless.”
BA in Scriptwriting, '12; MA in Advertising and Marketing Communications, ‘22
Sverdrup West Wing Remodeling
The west wing of Sverdrup will be rebuilt as a state-of-the-art media production and communication education facility, providing our students the most up-to-date and unique technology in the entire region.
Learn more about the Sverdrup renovations including plans, progress updates, room relocations, and more.
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