Earn an MS in Marketing with an Emphasis in Analytics Degree and Move Forward in Your Career
The MS in Marketing with an Emphasis in Analytics program can provide you with the tools and knowledge you need to excel in the field of marketing. We prepare students to solve complex marketing problems and make informed decisions by integrating marketing strategic thinking with data modeling and analysis.
With a curriculum emphasizing the application of data analytics to marketing strategy, you will be prepared to make impactful decisions that drive success. Our experienced faculty provide a supportive and challenging application-based learning environment where you can develop your personal and professional skills. Join our program and position yourself for a successful career in marketing analytics.
Our MS in Marketing program has a rich 20-year history. We recognize the growing importance of data analytics in the field of marketing and have responded by introducing a new Analytics emphasis, designed to meet the increasing demand for professionals with expertise in marketing analytics, which requires a deeper understanding than what is covered in the general MS in Marketing program. With this new emphasis, we provide our students with the knowledge and skills necessary to excel in this dynamic and rapidly evolving field.
Obtain a Global Education Focused on Your Professional and Personal Development
Webster University provides unique global experiences that will prepare you to lead in your community and around the world. Learn to address critical issues facing marketing experts, and leverage analytics and other tools to produce impactful marketing strategies.
As you earn your graduate marketing degree, you’ll build knowledge and skills in managing value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.
Our marketing graduate program will also develop your personal skills in communication, personal brand management, leadership, ethics, all of which are keys to success as a marketing professional.
Earning your graduate marketing degree is a smart decision in today’s business climate. Evidence suggests that graduates with specialized business master’s degrees are becoming more desirable to employers.
Choose Webster for Your MS in Marketing with an Emphasis in Analytics Degree
Develop Your Expertise
The MS in Marketing program provides a specialized skill set that can make you stand out to potential employers and enhance your career opportunities. Our program equips students with effective data analysis skills, including the ability to analyze and present business data, articulate forecasting and predictive models, and develop meaningful reports and visualizations for technical and non-technical audiences.
Learn From Faculty Mentors Who Are Experienced Industry Pros
Our classes are taught by instructors who hold current industry positions, bringing valuable real-world experience to the classroom and ensuring that the concepts taught are relevant.
Benefit From Close Interaction and Availability
With smaller class sizes, our program fosters critical discussions among students and allows for more personalized attention, leading to a deeper understanding of the topics covered.
Obtain a World-Class, Accredited Master of Science in Marketing with an Emphasis in Analytics Degree
Our MS in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), which is dedicated to improving the quality of business schools and programs around the world.
Expand Your Professional Network And Your Personal Brand
Leverage Webster’s relationships and collaborations with more than 100 multinational, regional and local organizations. Take advantage of professional networking events and other interactive opportunities to make connections that can boost your career options.
Have Confidence Receiving an Accredited Education
Our Walker School of Business & Technology is accredited by the ACBSP, an organization dedicated to improving the quality of business schools and programs around the world, and ultimately, to improving the practice of business in every industry.
MS in Marketing with an Emphasis in Analytics
Find out more about the overall curriculum, electives and learning outcomes.
Explore our catalog for more details about courses and admission requirements for the MS in Marketing with an Emphasis in Analytics degree.
Our MS in Marketing with an Emphasis in Analytics degree program is offered in Webster Groves, Missouri, through Webster University Online, and at Webster's Vienna location.
What Can You Do with a Master of Science in Marketing with an Emphasis in Analytics Degree?
Webster’s graduate Marketing degree program with an Emphasis in Analytics promotes and supports individual success by preparing students to enter or advance their careers as marketing managers, executives and other key positions in the wide-ranging field of marketing.
As a program graduate, you’ll be able to effectively evaluate and analyze information in order to make impactful strategic marketing decisions. You’ll learn to effectively manage value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.
Potential positions may include:
- Brand Manager
- Product Development Manager
- Digital Marketing Manager
- Management Consultant
- Business Analyst
- Social Media Marketer
- Sales Manager Specialist
- Nonprofit Marketing Specialist
According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 10% from now until 2031 — nearly double the growth rate for all jobs.
Salary Information for MS in Marketing with an Emphasis in Analytics Graduates
Many career positions for marketing professionals offer attractive salaries. The U.S. Bureau of Labor Statistics reports that the median annual salary for advertising, promotions and marketing managers is $133,380. According to the bureau's salary statistics for related career areas, the annual median salary for public relations and fundraising managers is $119,860, and the annual median salary for sales managers is $127,490.
Get Started on Your MS in Marketing with an Emphasis in Analytics Degree
Take the next step toward earning your MS in Marketing with an Emphasis in Analytics. We are here to help you get started on your program.