Career Planning and Development Center

Your brand describes who you are, what you do, and how you can contribute to an organization. An effective personal brand exhibits a consistent message about your experience, knowledge, skills, and strengths as well as your interests, personality, and values across all forms of professional communication. The resources below guide you in creating compelling professional communication through which you can share your unified brand message.

Once you've decided on a path, put your career or continuing education plans into action. Use the resources below to develop a strategic and robust approach to achieving your goals.

If you're considering changing your major or career plans or don't know whether you should pursue additional education, meet with your career advisor to discuss your options and receive resources for researching prospective majors and careers. You'll learn more about your interests, personality, skills, strengths, and values through discussion and, if relevant to your decision making process, may complete career assessments like CliftonStrengths for Students, the Myers-Briggs Type Indicator, or the Strong Interest Inventory.

Your career advisor can provide feedback on existing resumes, cover letters, reference pages, LinkedIn profiles, or graduate school personal statements or tips to get started on writing application materials for the first time. They will provide recommendations to improve your document and training on principles for creating effective application materials in the future.

In an interview overview appointment, learn about how to conduct yourself and respond to common questions in an interview. Or provide a job posting of interest to your career advisor so that they can create a customized practice interview and provide you with feedback and coaching to improve your interviewing performance.

Your career advisor will assist you in defining your target jobs, companies, and industries and will give you recommendations on how to execute a variety of search strategies. You'll work together to create a personalized plan to activate your internship or job search. Your career advisor can also help you practice networking introductions or review follow-up communication as you engage with prospective employers in your search.