Marketing (MS) with an Emphasis in Digital Marketing Management

Focus on the Digital Marketplace and Integrated Strategy

This emphasis provides a deep dive into the strategic, tactical and implementational aspects of the online environment. You will master the complex demands of electronic commerce, including essential topics like search engine optimization (SEO), website functionality and developing full digital marketing strategies. The required coursework goes beyond the standard MS in Marketing core, culminating in a capstone experience where you build a full marketing plan with an integrated digital marketing strategy from start to finish.

Learn From Faculty Mentors Who Are Experienced Industry Pros

Our faculty are business experts offering professional experience in areas like e-commerce strategy, online content creation, social media ROI and integrated digital advertising. They bring valuable, current industry experience directly into the classroom, ensuring your education is immediately relevant to the dynamic digital marketplace.

Gain Global Perspective and Leadership Skills

Webster University provides unique global experiences, preparing you to lead your community and the world. Beyond technical skills, our program will develop your personal competencies in communication, personal brand management, leadership and ethics, all of which are essential for a successful digital marketing professional.

Webster’s graduate program promotes individual success by preparing students to enter or advance their careers in high-demand digital marketing roles. As a program graduate, you’ll be prepared to develop and evaluate digital marketing efforts which support greater marketing activities. Graduates of this program may pursue digital marketing careers, including:

• Digital Marketing Manager
• Social Media Marketing Specialist
• E-commerce Manager
• Content Strategy Director
• SEO/SEM Specialist
• Brand Manager
• Product Development Manager
• Sales Manager Specialist

Salary Information for MS in Marketing Graduates

According to the U.S. Bureau of Labor Statistics (BLS), overall employment of advertising, promotions and marketing managers is projected to grow 6% from now until 2034 — nearly double the growth rate for all jobs.

Many career positions for marketing professionals offer attractive salaries. The BLS reports that the median annual salary for marketing managers is $161,030. Looking at BLS salary statistics for related career areas, the annual median salary for advertising and promotions managers is $126,960, and the annual median salary for sales managers is $138,060.