Stand Out With an Undergraduate Degree From Webster

Alumni from our Global Campuses

Get in the Game with Our Sports Communication Degree

Elevate your sports media game with the Bachelor of Arts in Sports Communication from Webster University. With our comprehensive Sports Communication degree, you’ll explore various aspects of the growing sports industry and gain a deep understanding of effective communication strategies and media practices.

The world of sports is a vast, multibillion-dollar industry in which skilled communicators play an important role. From children’s after-school programs to professional leagues that dominate stadiums, newspapers, radio, television, retail, video games, fantasy sports and sports betting, there is a need for professionals well versed in sports communication.

Two students announcing at a baseball game.

To meet this demand, our BA in Sports Communication program offers a unique blend of theory and practical application, encompassing the diverse landscape of sports cultures. As a Sports Communication degree major, you’ll develop highly sought-after skills and experience to prepare you for a multitude of career opportunities in sports communication and marketing.

Furthermore, our senior capstone internship or thesis project will equip you with the practical knowledge and real-world experience necessary to thrive in a variety of professional sports communication jobs.

Choose Webster for Your BA in Sports Communication

Immerse Yourself in Innovative, Hands-On Learning

Our School of Communications complex houses a cutting-edge media production and education facility that meets industry standards. It boasts a range of unique, first-in-the-region technologies and capabilities. Our studio facilities include an advanced audio and video production and recording suite, a dynamic sound stage, versatile workshop spaces, a photography studio, a gallery, labs for animation, game design and video post-production, as well as flexible teaching spaces.

Learn From the Pros

Our Sports Communication faculty members are distinguished experts who bring real-world insights to the classroom. And with our small class sizes, they’ll give you the personal attention and support you deserve. In addition, our well-connected faculty regularly bring in guest speakers — including national journalists, Major League Baseball personnel and executives from professional sports teams — to give you the inside scoop on sports communication jobs.

Get Your Head in the Game

Our announcing and reporting curriculum is the only one of its kind in the St. Louis area that affords you exclusive broadcast access to all of Webster’s regular season sport games and matches. These courses are taught by a Webster graduate with years of experience working with the St. Louis Cardinals. You’ll also have the chance to join the production or on-air talent livestream crews through our Gorlok Sports Network.

Study Sports Communication in a Sports City

St. Louis has several agencies and teams that provide volunteer and internship opportunities in a variety of sports communication positions. The city is home to four professional sports teams — St. Louis Cardinals (baseball), St. Louis Blues (hockey), St. Louis Battlehawks (X football league) and St. Louis City FC (soccer) — as well as numerous minor league teams and youth sports leagues and programs. These organizations offer diverse opportunities for students to explore and engage with the sports industry.

What Can You Do With a Sports Communication Degree?

Webster’s Sports Communication degree opens doors to a broad range of sports communication jobs in sports media and marketing.

Provide coverage and analysis of sporting events as a sports journalist. Create engaging sports-related content for online platforms. Manage the public image and reputation of a team or athlete. Provide live commentary, host a sports show or conduct interviews as a sports broadcaster. Whatever your career goals, our BA in Sports Communication can provide the assist.

With our bachelor’s in Sports Communication, you can also venture into sports marketing. As a sports marketer, you can create campaigns to promote teams, events and products, collaborate with sponsors, develop brand partnerships and more. Our BA in Sports Communication also provides the foundation to further your education at the graduate level.

Potential sports communications jobs for graduates include:

  • Digital Content Creator
  • Public Relations Specialist
  • Sports Information Director
  • Sports Journalist
  • Sports Marketing Coordinator

Salary Information for BA in Sports Communication

In a business society dependent on communication and marketing, a specialized degree, such as the BA in Sports Communication, can go a long way. According to the U.S. Bureau of Labor Statistics (BLS), in the public relations field alone, salaries can range from $62,800 a year for a public relations specialist to $119,380 for a public relations manager. That is only one of the possible careers and range of salaries for graduates — with sports beloved by many, there are plenty of spots to fill.

Get Started on Your BA in Sports Communication

Take the next step toward earning your Sports Communication degree. We are here to help you get started.


Learn more about our academic programs and our main campus and locations.


Connect with our admissions counselors and academic advisors.


Apply to Webster and take the next steps for financial aid and scholarships.

Contact the Admissions Office to Find Out More

If you have more questions about the program, your application or other enrollment-related inquiries, contact our Admissions Office.

Call 314-246-7800 or 800-753-6765 or send an email to