Advertising and Digital Marketing Communications (BA)

Collaborate with Experienced Professors

Learn from award-winning faculty members with decades of professional experience as academic researchers, reporters and consultants at billion-dollar companies who have made invaluable contributions to the fields of advertising, marketing, public relations and strategic communications. They bring their unique industry knowledge into the classroom to prepare you for a successful career.

Get Real-World Experience

As you earn your degree at Webster, you’ll immerse yourself in the practice of strategic communications through numerous projects and internships with real clients — including companies such as OBP, Emmis Communications, Live Nation, Javelin, Inc., Fox Sports Midwest, HLK and St. Louis Magazine. We integrate vital internship experience into our program so you can learn to apply the theories and lessons from classes to real-world work environments at agencies, organizations, nonprofits, sports franchises and government entities.

State-of-the-Art Facilities and Equipment

Advertising and Digital Marketing Communications students have access to our cutting-edge media production and education classrooms, which include unique and first-in-the-region technologies and capabilities. Work with your peers in our audio and video production/recording suite, sound stage, workshop space, photography studio, gallery, animation studio, game design lab and video post-production labs to turn your vision into reality.

The list of jobs for Advertising and Digital Marketing Communications majors is vast, from web design and sales to management and writing. Thanks to the broad set of marketing and communication skills and expertise you’ll gain at Webster, you can pursue a rewarding career that speaks to your interests and career goals. This includes a balanced education covering in-depth theory with extensive real-world experience in fields such as consumer products, business-to-business marketing and institutional advertising execution in broadcast, print, online and social media.

Graduates of our undergraduate Advertising and Digital Marketing Communications degree program are also exceptionally positioned to join the graduate program to continue developing their skills and improving their marcom techniques.

Students who earn an Advertising and Digital Marketing Communications degree from Webster become successful professionals and enjoy careers as:

• Art and Creative Directors
• Strategic and Media Planners
• Electronic Advertising Specialists
• Copywriters
• Digital Production and Social Media Coordinators
• Graphic Designers

Salaries for Advertising and Digital Marketing Communications Graduates

Your salary as a strategic communication specialist depends greatly on your chosen path within the field. In general, media and communication professionals earn an average salary of $70,300 in May 2024 — according to the Bureau of Labor Statistics. There are many career options for Advertising and Digital Marketing Communications graduates, offering a wide range of salaries. In 2024, marketing research analysts made a median of $76,950 per year, while on the higher end, advertising, promotions and marketing managers made a median of $159,660 per year.