Interactive Digital Media (BA)

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Interactive digital media students will learn how to design and develop non-linear applications including websites, apps, interactive exhibits and casual games. The areas of study within the program are rooted in several different disciplines: visual communication, media fluency, coding/authoring, user research, and analysis and assessment revision.

The BA in Interactive Digital Media program at Webster is unique because if offers a strong foundation in user experience (UX) design, media production and web-based programming languages. Our students work closely with practitioner faculty, applying theoretical knowledge to hands-on projects, building a portfolio of high-quality work.

The Webster Difference

“The small class sizes helped me learn better and allows students to have better communication with their professors and other classmates.”

Sophia Ziegler

BA in Interactive Digital Media, '22

Practical Experience

Interactive Digital Media students complete a practical experience as part of their degree requirement. Our students have an excellent track record for securing internships, which often lead to permanent positions.

We have a full-time staff member in the School of Communications who is dedicated to finding and securing internships for our students. Each year, we have an Internship Expo on campus attended by several companies and organization looking for interns. These internships may be paid or unpaid depending on the student’s arrangement with the employer.

Our majors have interned at businesses and organizations around St. Louis as well in other states in countries, including Integrity Media, Momentum, 963 Collective, Websanity, FleishmanHillard, Twist, Coolfire Media, and C3 Presents (Austin, Texas).

Julia Griffey, a woman with light skin tone and dark hair pulled back wearing a dark pink shirt, points with her right hand to a computer screen while standing between two seated students, a dark-skin-toned male with black natural hair wearing a white hoodie and a light-skin-toned female with long medium-brown hair wearing black.

Professor stands talking and gesturing in front of a classroom with three long rows of tables with computers on each, students sitting at each computer showing computer code in small black content box on screen.

A female student with medium skin tone, glasses, and medium brown hair in corkscrew curls and wearing a blue top with green leaf pattern talks across the table to a tall, dark-skin-toned man wearing glasses, a red-and-white checkered shirt, and a gray blazer who holds several papers in left hand curled to his chest.

Explore the Program

BA in Interactive Digital Media

Find out more about the overall curriculum, electives, learning outcomes and more.

Discover the Department of Media Arts

Program Details

Explore our catalog for more details about courses, modalities and admission requirements for the bachelor’s in Interactive Digital Media.

Locations

This program is only offered at Webster Groves, Missouri campus.

Details of Webster's Interactive Digital Media programs

Can I emphasize in design or coding?

Interactive digital media majors are required to take electives related to the major. Students can fulfill this requirement with design or coding classes to create an area of specialization. Other suggested areas of specialization include game design and entrepreneurship. Students can formalize this secondary area of emphasis by pursuing a masters or certificate in these areas.

Can I double major?

Yes! A second major can be a rich source of content for the interactive projects you create within the interactive digital media major.

Is it possible for transfer students to complete this degree in two additional years of schooling?

Yes. In fact, many of our most successful alumni are transfer students from community colleges who completed their degrees at Webster University in two years (or less!) Our advisors work directly with transfer students to ensure that your experience at Webster will enhance your existing skills and knowledge.

Webster graduates work in web design, development, content creation, and creative technology positions within multiple fields, including manufacturing, online retail, higher education, advertising and marketing. Graduates have held job titles including web master, graphic designer, interactive designer, front-end engineer, web developer, social media manager, digital developer, and I-net administrator. Some of the businesses and organizations that have hired our students include TOKY, Momentum Worldwide, Mastercard, Maritz, Ronnoco, goBRANDgo! the University of Missouri, Carboline, Purina, Singularity Interactive, and Think Tank Marketing and PR.

Can I study abroad as an interactive digital media major?

Yes. Yes. Yes! We strongly encourage our students to study at one of Webster’s international campuses. The tuition is the same, and because you will be studying at a Webster campus, you will not need to transfer any credits when you return. Also — if you are a full-time student in good standing and choose to study abroad for at least 8 weeks, the University will fund your plane ticket to and from any of Webster’s international campuses.

Can interactive digital media transfer students study abroad?

Yes. Working closely with an advisor, many interactive digital media transfer students have been able to incorporate international experience during their two-year tenure at Webster.

Career Opportunities and Job Outlook

Ample career opportunities exist for our majors. Client-driven businesses such as advertising/marketing companies employ interactive digital media graduates as members of their digital groups especially if they offer interactive design and development as one of their services. Almost any medium to large size institution has a need for in-house interactive developers to manage their web sites, intranet or develop interactive training. Finally, organizations that develop educational content need interactive media majors to build interactive screen-based experiences. These are just a few of the types of environments where our alumni have found work.

Interactive Digital Media students have also gone on to become successful entrepreneurs. The practical skills of media production, web development, user research, and visual communication that students receive while pursuing this degree is a tremendous asset for any small business owner.

Broadly, jobs for media and communications majors are expected to increase 14% between 2020 and 2030 according to the U.S. Bureau of Labor and Statistics.

Jobs for web developers and digital designers are predicted to increase 13% through 2030. As of May 2020, the median annual wage for web developers and digital designers is $77,200 (U.S. Bureau of Labor and Statistics).
Jobs for advertising, promotions, and marketing managers are predicted to increase 10% through 2030. As of May 2020, the median annual wage for advertising, promotions, and marketing managers is $141,490 (U.S. Bureau of Labor and Statistics).

Interactive Digital Media Blog

Explore student work examples and program highlights.

Center for Portfolio Development

Receive assistance developing your portfolio and securing internships.

Meet Our Faculty

Get to know the faculty and staff of Webster University's School of Communications.

Students and faculty work with lighting and cameras in the new sound stage.

Explore Our State-of-the-Art Facilities and Equipment

The School of Communications complex houses a state-of-the-art media production and education facility, meeting industry standards, and including unique, first-in-the-region technologies and capabilities. Studio facilities include an audio and video production/recording suite, sound stage, workshop space, photography studio, gallery, animation, game design, and video post-production labs as well as flexible teaching spaces.

Explore Communications Facilities and Equipment