Take your marketing background to the next level with the Digital Marketing Management certificate. Learn the tools and techniques needed to create thoughtful, relevant and effective digital marketing strategies and campaigns.
Throughout the coursework, students learn to analyze each major digital marketing channel — including paid, organic, social, email and mobile applications — and how to use them. Students also also create digital marketing strategies that align with larger communications, business and marketing objectives.
Upon graduation, students can develop, evaluate, and execute a comprehensive digital marketing strategy and plan as well as measure and evaluate its success.
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Graduate Certificate in Digital Marketing Management
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