200,000+
Alumni from our Global Campuses
(No longer accepting applications for this program.
It will be replaced by the MA in Strategic Communications.)
Become a Leader in Advertising and Marketing Communications with a Master's Degree from Webster University
Our Master of Arts in Advertising and Marketing Communications program benefits students both with or without prior academic or professional experience in the field. If you don’t have an undergraduate advertising/marketing degree or industry experience, you can build a strong foundation in theory and practice to prepare for a successful career in advertising and marketing communications. If you do hold an undergraduate degree, you can continue growing your expertise to advance your career.
When you join our Advertising and Marketing Communications MA program, you’ll immerse yourself in the industry terminology, theory and principles needed to lead a team and analyze an organization from a unique marketing communications perspective. You’ll learn how to create strategic, multiplatform marketing campaigns that challenge conventional thinking and make greater impacts on diverse audiences.
Choose Webster for Your Master's in Advertising and Marketing Communications
Get Real-World Experience
As you earn your graduate Advertising and Marketing Communications degree, you’ll take courses that focus on applying the latest theories in advertising to real situations and actual organizations. We help students like you find meaningful internship experiences that will build on the advanced advertising and marketing techniques you learn in class.
Collaborate with Experienced Professors
The faculty in our Advertising and Marketing Communications program bring with them decades of professional and academic experience working with companies such as Anheuser-Busch, McDonald’s, Kellogg’s and Target. Additionally, thanks to small class sizes, you’ll work closely with these experts to build strong professional connections that can help you start or advance your career.
Benefit from Your Expertise
Students entering the graduate Advertising and Marketing Communications degree program with a strong educational background or a minimum of three years of relevant professional experience in advertising or marketing may be eligible to waive one of the required core courses. Consult with a School of Communications academic advisor prior to registration to discuss your qualifications. This could save you time and money while helping you graduate sooner.
“Through the written word, I hope to influence, inspire and enlighten my readers. Everything you read online, in magazines, on billboards, etc., is copy. The possibilities and reach of a copywriter are endless.”
Angelina DiMaggio
BA in Scriptwriting, ’12; MA in Advertising and Marketing Communications, ’22
What Can You Do with a Master’s in Marketing and Advertising Communications Degree?
When you earn a graduate Advertising and Marketing Communications degree, you master advanced skills and knowledge that will set you apart from others who hold a bachelor’s degree. Earning an Advertising and Marketing Communications MA shows potential employers your dedication to marketing and connecting organizations with audiences.
Additionally, if you are interested in theory and research, earning a graduate degree can lead to careers in academia and consultation that require expert knowledge and sophisticated research strategies. Graduates of our Advertising and Marketing Communications MA program are especially suited to pursue careers as:
- Research Directors
- Marketing Managers
- Creative Directors
- Program Managers
- Account Executives
Salaries for Master's in Advertising and Marketing Communications Graduates
Jobs growth in the marketing field, such as advertising, promotions and marketing managers, is expected to be 6% by 2031 — according to the U.S. Bureau of Labor Statistics (BLS), which is more than the average growth for all other occupations in the country. In addition to a bright job outlook, you can also earn a high salary. The BLS reports that advertising, promotions and marketing manager related positions earned a median of $138,730 in 2022.
Get Started on Your Master's in Advertising and Marketing Communications
Take the next step toward earning your graduate Advertising and Marketing Communications degree. We are here to help you get started.
Explore
Learn more about our academic programs and our main campus and locations.
Engage
Connect with our admissions counselors and academic advisors.
Apply
Apply to Webster and take the next steps for financial aid and scholarships.
Contact the Admissions Office to Find Out More
If you have more questions about the program, your application or other enrollment-related inquiries, contact our Admissions Office.
Call 314-246-7800 or 800-753-6765 or send an email to admit@webster.edu.