Stand Out With an Undergraduate Degree From Webster

Alumni from our Global Campuses

(No longer accepting applications for this program.
It will be replaced by the BA in Integrated Strategic Communications.) 

Master Creative and Strategic Marketing Communications with an Advertising Degree Designed for Your Career Goals

Advertising and marketing are about more than simply selling a product. As an expert in marketing communications (also known as marcom), you’ll connect organizations with diverse audiences using a broad skill set that pulls from multiple disciplines. You’ll also help create, maintain and improve your organization’s brand to foster a strong identity among competitors.

When you earn a Bachelor of Arts in Advertising and Marketing Communications from Webster University, you will learn theory and practical approaches to developing a creative, competitive edge that will set you apart from other marcom candidates.

Whether you’re interested in traditional advertising, social media or mobile marketing, the skills and knowledge you’ll gain in our program will help you excel in nearly every aspect of advertising and marketing.

Emma Ferguson

“All of my professors bring industry knowledge and experience into the classroom. I also feel like I get lots of hands-on learning experiences at Webster.”

Emma Ferguson
Emma Ferguson

BA in Advertising and Marketing Communications, '22

Choose Webster for Your Undergraduate Advertising Degree

Get Real-World Experience

As you earn your degree at Webster, you’ll immerse yourself in the practice of advertising and marketing through numerous projects and internships with real clients — including companies such as OBP, Emmis Communications, Live Nation, Javelin, Inc., Fox Sports Midwest, HLK and St. Louis Magazine. Advertising and Marketing Communications degree students can also compete in the American Advertising Federation National Students Competition to build and present their own ad campaign to actual clients.

Collaborate with Experienced Professors

Learn from award-winning faculty members with decades of professional experience as academic researchers, reporters and consultants at billion-dollar companies who have made invaluable contributions to the field of advertising and marcom theory. They bring their unique industry knowledge into the classroom to prepare you for a successful career.

State-of-the-Art Facilities and Equipment

Advertising and Marketing Communications students have access to our cutting-edge media production and education classrooms, which include unique and first-in-the-region technologies and capabilities. Work with your peers in our audio and video production/recording suite, sound stage, workshop space, photography studio, gallery, animation studio, game design lab and video post-production labs to turn your vision into reality.

A microphone, monitors and a soundboard in a recording lab.

What Can You Do With an Advertising and Marketing Communications Degree?

The list of jobs for Advertising and Marketing Communications majors is vast: from web design and sales to management and writing. Thanks to the broad set of marcom skills and expertise you’ll gain at Webster, you can pursue a rewarding career that speaks to your interests and career goals. This includes a balanced education covering in-depth theory with extensive real-world experience in fields such as consumer products, business-to-business marketing and institutional advertising execution in broadcast, print, online and social media.

Graduates of our undergraduate Advertising and Marketing Communications degree program are also exceptionally positioned to join the graduate program to continue developing their skills and improving their marcom techniques.

Students who earn a bachelor’s degree in Advertising and Marketing Communications from Webster become successful professionals and enjoy careers as:


  • Art Directors
  • Marketing Coordinators
  • Media Consultants
  • Copywriters
  • Associate Creative Directors
  • Digital Production Coordinators
  • Graphic Design

Where do Advertising and Marketing Communications Degree Alumni Work?

Graduates of our Advertising and Marketing Communications degree programs go on to successful careers at prestigious companies — including:

  • 360i
  • Momentum Worldwide
  • Elsevier
  • Manifest Digital

Salaries for Advertising and Marketing Communications Graduates

Jobs for marketing or communication majors are expected to grow by 6% by 2031, according to the U.S. Bureau of Labor Statistics (BLS), which is more than the average growth for all other occupations in the country. Additionally, there are many career options for Advertising and Marketing Communications graduates, offering a wide range of salaries. In 2022, marketing research analysts made a median of $68,230 per year, while on the higher end, advertising, promotions and marketing managers made a median of $138,730 per year.

Four students in a classroom discussing at table.

Other Degrees in Communications and Media

Four students in a classroom discussing at table.

Get Started on Your Bachelor’s Degree in Advertising and Marketing Communications

Take the next step toward earning your undergraduate Advertising and Marketing Communications degree. We are here to help you get started.


Learn more about our academic programs and our main campus and locations.


Connect with our admissions counselors and academic advisors.


Apply to Webster and take the next steps for financial aid and scholarships.

Contact the Admissions Office to Find Out More

If you have more questions about the program, your application or other enrollment-related inquiries, contact our Admissions Office.

Call 314-246-7800 or 800-753-6765 or send an email to