Developing Creative and Strategic Communicators
Beyond simply selling a product, advertising and marketing is about connecting with people in creative ways, reaching specific audiences, and understanding the ways and means of promotion. Students and marketing professionals in Webster's Advertising and Marketing Communications programs learn theory and application to help develop a creative, competitive edge, while learning to analyze traditional advertising, social media, and mobile marketing campaigns to establish and advance in their careers.
BA in Advertising and Marketing Communications
Find out more about the overall curriculum, electives, learning outcomes and more.
Choose Webster for Advertising and Marketing Communications and Prepare for Your Future
At Webster University, our students learn both in the classroom and experientially. Our faculty members bring real-world experience and industry knowledge to every classroom.
Boost Your Knowledge
Webster offers a variety of opportunities in the advertising and marketing field, including a Minor in Advertising and Marketing Communications, as well as a master's degree. With the addition of the many advertising and marketing adjacent courses available, Webster University boasts flexibility and allows students to easily supplement or mix and match their studies.
“All of my professors bring industry knowledge and experience into the classroom. I also feel like I get lots of hands-on learning experiences at Webster.”
BA in Advertising and Marketing Communications, '22
Explore Our State-of-the-Art Facilities and Equipment
The School of Communications complex houses a state-of-the-art media production and education facility that meets industry standards and includes unique, first-in-the-region technologies and capabilities. Studio facilities include an audio and video production and recording suite, sound stage, workshop space, photography studio, gallery, animation, game design and video post-production labs, as well as flexible teaching spaces.
Get Started on Your Program
Take the next step toward earning your degree. We are here to help.
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